PARIS, March 27, 2018 /CNW/ - At an exclusive launch event held today at the iconic Grand Palais, Huawei Consumer Business Group unveiled the much-anticipated HUAWEI P20 and HUAWEI P20 Pro. The HUAWEI P20 Pro features the world's first Leica triple camera and both devices include unprecedented AI advances, combining technology and art to bring to life a groundbreaking smartphone experience.
Huawei set new expectations for smartphone photography with the launch of the HUAWEI P9, the first Leica dual camera. With the debut of the HUAWEI P20 Series, Huawei makes capturing professional quality images a truly effortless experience for everyone.
"We look for inspiration from artists to continuously evolve our approach to design and innovation," said Richard Yu, Chief Executive Officer, Huawei Consumer Business Group. "The HUAWEI P20 Series builds on the legacy of our collaboration with Leica. With a breakthrough triple camera on the HUAWEI P20 Pro, an advanced dual camera on the HUAWEI P20, and powerful artificial intelligence on both, today's most vibrant consumers can capture and share the brilliance of the world around them."
Achieving DxOMark's highest overall scores1, the HUAWEI P20 Series includes advanced, intelligent camera systems that bring consumers features that ultimately enhance every part of the smartphone photography experience.
Highest overall DxOMark scores in the mobile camera category – HUAWEI P20 Pro: 109; HUAWEI P20: 102.
Key features of the HUAWEI P20 Series include:
- An advanced camera system to capture more light, more details and more beauty, featuring a revolutionary Leica triple camera and 5x Hybrid Zoom on the HUAWEI P20 Pro, and a Leica dual camera on the HUAWEI P20;
- Innovative photography features, including Master AI with AI-driven professional photography and HUAWEI AIS (AI Image Stabilization), a powerful AI stabilization technology;
- A timeless design with barely-there bezels and all-new gradient colours;
- Ultimate performance, featuring the NPU on Kirin 970 and EMUI 8.1 based on Android™ 8.1 for a premium and smooth user experience.
An Exquisite Combination of Art and Technology for the Fashion Forward
The HUAWEI P20 Series features a striking, fashion-forward aesthetic. Most notably, the HUAWEI P20 and HUAWEI P20 Pro come in all-new, exclusive, fashionable colours, Twilight and Pink Gold, achieved by applying several layers of NCVM* optical coatings underneath the glass back, so light hitting the surface refracts and creates a vivid, yet gradual change of hue.
The 5.8-inch screen HUAWEI P20 and 6.1-inch screen HUAWEI P20 Pro feature ultra-thin bezels and impressive screen-to-body ratios for better viewing experiences with more on-screen information, whether reading or gaming. The HUAWEI FullView Display seamlessly blends with rounded edges, making the device comfortable to hold.
Inspired by Light and Technology, a Stunning Device Designed for Every Photography Fan
The HUAWEI P20 Series reflects the art of light, with camera features that enhance the smartphone photography experience. The HUAWEI P20 Pro features a Leica triple camera with the highest total pixel count on a smartphone available in the market – the camera configuration is comprised of a 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens. It also features a colour temperature sensor for better colour reproduction. With f/1.8, f/1.6 and f/2.4 wide aperture to capture crisp, clear details, the HUAWEI P20 Pro also includes a brand new Leica 3x telephoto (VARIO-SUMMILUX-H 1:1.6-2.4/27-80ASPH) lens for long-range photography of up to 5x Hybrid Zoom. The HUAWEI P20 Pro's highly sensitive image sensor captures low light photos with up to ISO 102400.
The HUAWEI P20 builds on its predecessor's foundation with a Leica dual camera featuring a 12MP lens with a pixel size as high as 1.55 μm, and a 20MP monochrome lens, enhancing the HUAWEI P20's ability to capture photos in low-light settings.
The HUAWEI P20 Series devices support six-axis stabilization and 960fps super slow motion, which is 4x higher than the standard 240fps and captures details that cannot be seen with the naked eye. With Ultra Snapshot mode, the devices can capture an image in as little as 0.3 seconds by just double clicking the down volume button, even from an off screen.
Master AI Photography Experience for Everyone, Everywhere
With the Kirin 970 processor, the HUAWEI P20 Series automatically identifies more than 500 scenarios in 19 categories and selects photography modes and camera settings to deliver incredible, professional-looking images – even for novice photographers. In addition, HUAWEI AIS steadies handheld night shots for incredible long exposure images without a tripod. Brand new to Huawei's advanced camera system is 4D predictive focus. In this mode, the camera predicts moving objects and focuses on them with extreme efficiency to capture minute details of objects in motion. In addition, the HUAWEI P20 Series features AI-Assisted Composition, providing intelligent suggestions to frame group shots and landscapes.
The HUAWEI P20 and HUAWEI P20 Pro feature a 24MP selfie camera** with AI beautification and 3D portrait lighting – the result is beautiful selfies with healthy-looking skin tone adjustments, delicately outlined facial details and realistic 3D feature enhancements.
Additionally, the HUAWEI HiAI Ecosystem enhances a variety of app experiences. For instance, the HUAWEI P20 Series includes on-device Prisma processing, which supports real-time filter recommendations based on scene and object recognition – the calculation speed is three to four times that of the cloud version.
In partnership with Google, the HUAWEI P20 Series supports Google ARCore delivering advanced AR capabilities.
Technology and creativity combine: Huawei and Helena Christensen
The beautiful portrait collection shot by Christensen, and titled "See More", focuses on the stories of three talented professionals, and demonstrates how HUAWEI P20 Pro allows photographers and viewers alike to see more of subjects, thanks to the perfect balance of light and detail in each portrait. The series demonstrates Helena's skill and dexterity as a photographer, effortlessly complemented by the incredible HUAWEI P20 Pro – bringing technology and creativity together in one perfect art form. The expertly-crafted Huawei Leica triple-lens combines with powerful proprietary innovation including object recognition and super slow-motion to deliver a professional photography experience.
Recognized for iconic campaigns with fashion houses including Chanel, Versace and Prada, Helena Christensen is one of the world's most famous supermodels. Having long held a passion for photography, she has stepped back behind the camera lens in recent years to focus on her work as a photographer, and has been credited with exhibitions in galleries across the globe.
"For this shoot, it was important to me that I captured the spirit and dedication of my subjects, and that my portraits faithfully convey what kind of person they are without the need for words," says Helena Christensen. "Shooting with the HUAWEI P20 Pro smartphone not only made this process a lot easier, but it also meant I could get a lot closer to these amazing women, as it removed the need for any additional equipment, effectively breaking down the physical barriers that previously stood between me and my subjects."
Christensen's three subjects were specially chosen for the passion for perfection in their craft. Their portraits, taken by Helena Christensen using the HUAWEI P20 Pro allow us to "See More" of their dedication and commitment within their everyday lives. Helena captures the dedicated concentration of jewelry designer Adeline Rapon as she evolves and develops her designs; she captures the grace of ballerina Melissa Chapski as she perfects the perfect pirouette; and she photographs the enigmatic Maria Fagerström, an international pilot who has travelled almost every corner of the world.
Pricing and Availability
The new HUAWEI P Series will be available for purchase in Canada through the following carriers: Bell, Rogers, TELUS, Videotron, Fido and Koodo.
For more information please visit: https://consumer.huawei.com/ca
About Huawei Consumer BG and Huawei Canada
Huawei is the 3rd largest smartphone manufacturer in the world, with operations in over 170 countries. The Consumer Business Group is one of Huawei's three business units, offering smartphones, PCs, tablets, wearables and other services. Huawei has been operating in Canada since 2008, and currently employs over 700 people. Huawei's Canada Research Centre employs over 400 engineers and researchers, and is now ranked 29th in Canada for R&D investment. Huawei is committed to providing leading-edge technology to Canadian operators, customers and consumers.
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SOURCE Huawei Canada
For further information: Huawei Canada PR Contact: Lauren Mugford, Account Manager, Pomp & Circumstance PR, [email protected], 647-987-8887