Partnership with Live Nation will be Huawei's first major brand campaign in Canada
TORONTO, May 28, 2014 /CNW/ - Canada's leader in live entertainment, Live Nation Canada, and leading ICT company Huawei, today announced a partnership to promote Huawei smartphone devices at major concert events across the country.
Operating in over 150 countries, Huawei is now the world's third largest manufacturer of smartphone devices, offering quality, innovative, and sleekly designed handsets at affordable prices. The partnership with Live Nation Canada is Huawei's first major sponsorship in the country, and reflects a commitment to building the Huawei brand in Canada.
The "Make it Possible" campaign will leverage multiple live events in communities from coast to coast, along with social media and mobile platforms, to create unique and memorable experiences for Canadian music fans. Concert-goers will be eligible for prizes, tickets, concerts and once-in-a- lifetime experiences with major global artists performing in Canada.
"We are excited to be working with a leader in the entertainment industry like Live Nation Canada to connect Canadians with the Huawei brand, and our Huawei smartphones" said Sean Yang, President Huawei Canada. "We also know that by offering an innovative, stylish and affordable alternative for Canadian consumers, our new smartphones will create excitement."
"We're pleased to be partnering with Huawei as they launch their Canadian brand campaign" said John May, EVP Sponsorship, Live Nation Canada. "Huawei is now the third largest smartphone manufacturer in the world, and we believe there is tremendous opportunity for the Huawei brand in Canada. Combining the best of technology and music, the "Make it Possible" campaign will offer unique and unforgettable experiences for music fans from coast to coast."
About Huawei Canada
While a relatively new name in Canada, with stylish, affordable, and innovative smartphones, Huawei is fast becoming one of the world's most popular device brands. In 2013, Huawei sold 52 million handsets, and now rank 3rd in global smartphone sales. Huawei smartphones are sold by many of Canada's leading telecom operators, and are available in retail outlets across the country.
With operations in over 150 countries, Huawei is a global leader in telecommunications. Huawei is committed to developing new and innovative communications solutions for enterprise customers and consumers, while supporting 45 of the world's 50 largest telecom operators. Huawei has been operating in Canada since 2008, and employs over 475 people. From building world-class LTE networks to investing in leading-edge research, Huawei Canada is proud to be an important contributor to Canada's ICT industry.
For more information, please visit www.huawei.ca.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com.
For further information: Media Contacts: Scott Bradley, VP Corporate Affairs, Huawei Canada, 613.558.5333, [email protected]; Sandra Merz, Media Relations, Live Nation Canada, 604.683.4233, [email protected]