Partnership will redefine portrait photography through the lens of the Huawei P10, launching 26 February
LONDON, Feb. 16, 2017 /CNW/ - Huawei has today announced an international partnership with the world-renowned Saatchi Gallery. With the introduction of the new Huawei P10 smartphone on 26 February, Huawei will redefine portrait photography through technology and design, and together with Saatchi Gallery and existing partner Leica Camera it will continue to explore this medium through the lens of the new Huawei P10.
Recognised for its pioneering approach to contemporary art, Saatchi Gallery has been a launch platform for many of the most influential artists of our time, including Tracey Emin, Damien Hirst and Jeff Koons. Focusing its attention on the evolution of portraiture, the partnership will explore the fusion of culture and technology, to enable the redefinition of contemporary portrait photography.
The Saatchi Gallery and Leica Camera have commissioned seven renowned photographers to use the Huawei P10 to explore this new narrative in their own unique style, using their own interpretation of the world around them through the smartphone's ground-breaking dual lens camera. The exclusive works will debut for the first time at a special exhibition at Mobile World Congress, Barcelona, from 26 February - 2 March 2017, bringing new art to MWC for the first time.
As the world's third-largest smartphone manufacturer, Huawei Consumer Business Group debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with Saatchi Gallery along with existing partner Leica Camera, looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global sales worldwide.
Richard Yu, CEO of Huawei Consumer Business Group, said: "At Huawei we always want to push the boundaries of what is possible to achieve through engineering and technology. We are delighted to celebrate and explore the intersection of technology and culture, with Saatchi Gallery and Leica and to share interpretations of contemporary portrait photography through the lens of the Huawei P10."
Nigel Hurst, Gallery Director & Chief Executive of Saatchi Gallery, adds: "Technology is playing an increasingly important role in the work of artists, professional photographers and enthusiasts alike. We are delighted to be working with Huawei to explore new possibilities through the medium of photography. We look forward to presenting these internationally-renowned photographers' own interpretations of these new aesthetic possibilities by revealing their diverse approaches to contemporary portraiture."
"By combining Huawei's advanced industry design expertise and Leica Camera's signature photographic style with Saatchi Gallery's pioneering approach to contemporary art, we embrace the opportunity to explore new creative and aesthetic possibilities" comments Karin Rehn-Kaufmann, Art Director & Chief Representative, Leica Galleries International. "The Huawei P10 gives the artistic minded the tool to express their creativity and redefines portrait photography in a smartphone, helping to influence and inspire a new generation of photography enthusiasts."
About Huawei Consumer Business Group
Huawei's products and services are available in more than 170 countries and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei's three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com
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About Leica Camera
Leica Camera AG is an internationally operating premium manufacturer of cameras and sport optics products. The Leica legend is founded on the lenses of the long-established company. Together with innovative technologies, they provide for better images in all concerns of vision and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company is internationally represented by its branch offices in Australia, China, England, France, Italy, Japan, Switzerland, Singapore, South Korea and the USA. New, innovative products have pushed the company's recent positive development.
About Saatchi Gallery
The Saatchi Gallery was founded in 1985 to provide an innovative platform to bring contemporary art to as wide an audience as possible and make it accessible.
Over the last five years the Saatchi Gallery has hosted 15 out of the top 20 most visited exhibitions in London, according to The Art Newspaper's annual survey of international museum attendance and is also ranked amongst the world's top five most liked museums on Facebook, Twitter, Instagram and Google+. Entry to all the Saatchi Gallery's exhibitions is free.
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SOURCE Huawei Consumer Business Group