HSBC's Global Clients Discuss the Challenges of International Business

LONDON, Nov. 19 /CNW/ - Having complete control over company finances is a fundamental part of running a successful international business. To help companies manage their business finances from wherever they are in the world they need global financial partners with strong international business capabilities and local knowledge.

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Placing equal importance on both global and local service is something HSBC take exceptional pride in. As a global bank they understand the financial needs of corporate clients by building strong personal relationships with their customers.

To showcase the strength of their customer relationships and as part of their new global campaign which focuses on the needs of international businesses, HSBC have commissioned a series of films that gives four clients the opportunity to talk about how HSBC Commercial Banking (CMB) ( have helped them with their specific needs of reducing risk, reducing costs, keeping cash flowing and expansion into new markets. The films focus on the key issues facing clients and include invaluable insights into HSBC's capabilities in helping with these varied requirements.

The first two films in the series introduce us to GL events and Softtek - two companies from opposite sides of the world tackling different problems and needing different services from their banking provider.

From global events company GL events we meet Erick Rostagnat, Chief Financial Officer. Based in Lyon, France, GL events have business activities spanning 80 cities across the world. After identifying Brazil as a key market for GL events, HSBC worked with Mr. Rostagnat to make the process as smooth as possible. Erick Rostagnat says about HSBC, "they have the local knowledge about the rates, interests and money and the international knowledge."

From France we go to Mexico and meet Blanca Trevino, CEO and President of Softtek, a global IT and business process solutions provider spanning 14 different countries. When doing business from Mexico to the US, fluctuations in exchange rates between the Mexican Peso and US Dollar put Softtek's profits at huge risk of shrinking with the Peso. HSBC provided relationship managers and established products to mitigate the risks, allowing Blanca Trevino and Softtek to, "minimize the risk (and) focus on our own operational efficiencies."

What Erick Rostagnat and Blanca Trevino's stories tell us is that succeeding in international business is a tough challenge, but that rising to the challenge is a lot easier when you have the right partners who have been through it all before.


For further information: For further information: Nicola Gibbons, HSBC, +44(0)207-991-3461,

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