How well do you really know your social media followers?

Using Cision Social Intelligence Software to Build Social Personas

TORONTO, Nov. 2, 2016 /CNW/ - Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually interests them will maximize engagement. Understanding the types of content that your audience wants to share and engage with allows you to edit and refine your content strategy.

In this analysis report, Cision uses their Social Intelligence software to demonstrate the insights you can gain from your social media followers.

Taking seven Major League Baseball teams, James Rubec, Cision's Global Content Strategist, uses their Social Intelligence software to analyze over 8million baseball team followers to determine their interests, demographics, regions and even what sort of food they like to discuss. Rubec discusses how you can use these insights to build out a content strategy that will resonate with your target audience. He looks at how brands can also use these insights to map out PR campaigns.

"The goal with conducting a social persona for your brand is to provide real-time insights that go beyond measuring the performance of your content and into understanding the interests, activities and beliefs of your target audience," explains Rubec.

This Cision study demonstrates how you can find out how to:

  • Evaluate your competitors, sponsorships and potential industry partners
  • Learn what topics most interest your target audiences
  • Build a new competitive intelligence tactic through social persona development

To read the study in full, simply download for free here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


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For further information: Media Contact: Melissa Meyer, Communications Assistant,

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