How to Make Sure the Media Gets Your Story Straight

TORONTO, Nov. 11, 2016 /CNW/ - Media relations remains an important function in every PR pro's career. As a PR pro, you are, traditionally, the keeper of the brand story and tasked with not only telling it, but protecting it also.

Every PR practitioner knows that telling a journalist how to write their story is simply bad etiquette but how can you ensure they tell the story that you want told without crossing the line? How can you make sure the media gets your story straight?

This CNW's whitepaper looks at just that and while you will never be able to control the exact story line that a reporter will run with, there are a number of steps that you can take to help the media re-tell your story the way you intend it to be told.

Building positive relationships is obviously the number one step. Every PR pro understands that relationships are the key to their success and maintaining positive relationships with the media is beneficial for both you and the journalist.

The article also looks at the below key areas in detail:

  • Issuing well-crafted news releases and branded landing pages
  • Using multimedia to tell your story in a multifaceted way
  • Hosting an online newsroom
  • Keeping a record and staying on message


To download this article in full and discover how you can ensure that the media gets your story straight, click here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "How to Make Sure the Media Gets Your Story Straight (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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