TORONTO, Dec. 6, 2016 /CNW/ - Monitoring for more than just brand mentions is imperative in today's media landscape. As more and more content is published every hour, marketers need to stay abreast of not only what is being said about their brand, but also of their competitors, their industry, and the world. Marketers today must learn how to filter through all of this information and understand when to join a trending conversation on social media and when to stay silent on a matter.
Setting up alerts sends web search updates directly to your email inbox. Our whitepaper shows you how to set up meaningful alerts, with examples of tools to use and keywords to track.
Trends differ from alerts as they refer to unexpected opportunities rather than topics and subjects that you are monitoring. While useful trends may not happen every day, it's important that marketers are able to spot the opportunities and act upon them quickly. To discover some of the best sites and tools to keep on top of trending conversations, download our whitepaper, How to Leverage Social Media Alerts and Trends.
This summer saw brands join the #PokemonGo conversation that captured the world overnight. Other brands chose to take a #SummerGames approach. Whatever the topic, these social media trends can offer inspiration for your next tweet, Facebook post or Instagram image and are worth paying attention to. To discover more about how you can leverage social media alerts and trending conversations, download our whitepaper here.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
Image with caption: "How to leverage social media alerts and trends (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161206_C2620_PHOTO_EN_832493.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]