Hotels.com to Give Away Free Hotel Stays for 120 Days via "My Free Night" Campaign

New and existing Welcome Rewards members to be randomly awarded with daily giveaways

TORONTO, Sept. 3, 2013 /CNW/ - Hotels.com®, the leading online accommodation reservation website, today launched the "My Free Night" campaign to showcase the flexibility and value of free* nights earned through Welcome Rewards®, the company's industry-leading loyalty program. Hotels.com will give away a free hotel night every day through the end of the year. The campaign encourages travellers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video and social media.

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The latest Hotels.com TV creative, "Love Everyone," is the center of the campaign and features a character that is faced with the difficult decision of choosing just one hotel among several great options. The character ultimately chooses all of them through Welcome Rewards, which allows members to collect and redeem nights at over 85,000 hotel properties around the world. For the next 120 days, all Welcome Rewards members – both established and new – in the U.S. and Canada (excluding Quebec) are automatically entered to win daily drawings for a free hotel night valued at $200.

The 0:30 spot ends by encouraging viewers to join the social conversation with the #MyFreeNight social hashtag. Hotels.com will host ongoing promotions and chats on its @hotelsdotcomca Twitter handle throughout the campaign and ask followers to share photos that illustrate how they enjoy spending a free night – be it a night free from responsibilities or a free reward night in their favourite city.

"Our Welcome Rewards program rewards travellers with one free night for every 10 nights stayed at our 85,000 participating properties and the freedom of no blackout dates," said Taylor L. Cole, APR, travel expert for Hotels.com. "We're excited to extend the rewards with the #MyFreeNight campaign to encourage consumers to pursue their travel wanderlust."

To emphasize the value of a night free of stressful commitments and filled with the joys of exploring your travel passions, Hotels.com created a time-lapse video of one man's mission to accomplish his 24-hour bucket-list with his free night. The #MyFreeNight video was filmed in Las Vegas.

Throughout the campaign, Hotels.com will be following the #MyFreeNight conversation to identify top trending destinations for spending a free night. Hotels.com will then provide exclusive My Free Night Deals at popular Welcome Rewards eligible properties in those destinations.

Welcome Rewards allows members to earn a free night for every 10 nights stayed, which can be redeemed at any participating hotel chain, boutique hotel or bed and breakfast booked through Hotels.com. The average daily rate of the 10 nights stayed represents the maximum value of the free night.

Follow the conversation and tell us about your free night with #MyFreeNight @hotelsdotcomca.

* Welcome Rewards terms and conditions apply. Travellers are responsible for paying room night taxes and fees.

Free Night Giveaway Terms & Conditions

About Hotels.com^®

Hotels.com (also known in Canada as Hotels.ca) is a leading online accommodation booking brand. Through the Expedia, Inc. global network of websites, Hotels.com, LP connects travellers with 220,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP's industry-leading loyalty program Welcome Rewards™, customers can earn a free* night for every 10 nights stayed at more than 85,000 hotels. Under itsPrice Match Guarantee†, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travellers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at www.hotel-price-index.com. Follow Hotels.com on Facebook at http://www.facebook.com/Hotels.comCA, on Twitter at http://www.twitter.com/hotelsdotcomca and on YouTube at http://www.youtube.com/user/hotelsdotcom. More Hotels.com news is available at: http://press.hotels.com/en-ca/.Hotels.com, LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.

Hotels.com, Welcome Rewards, Finding You the Perfect Place and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. © 2013 Hotels.com, LP. All rights reserved. CST # 2083949-50

*Your free night is good at any Welcome Rewards eligible property. The maximum value of your free night is the average daily rate of your ten (10) nights. Your free night does not include taxes and fees.

† Price match guarantee on hotel bookings. If you find a lower price on exactly the same stay elsewhere, we'll match it or let you cancel your booking without a penalty. Terms and conditions apply.

SOURCE: Hotels.com

http://www.hotels.com

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