Hotels.com Brings Music to the Ears of its Twitter Roadies

@hotelsdotcomca conducts week-long Twitter sweepstakes based on new TV creative "Travellin' Band"

TORONTO, March 25, 2013 /CNW/ - Hotels.com® is getting amped for a Twitter sweepstakes in Canada from Monday, March 25 through Friday March 29, 2013 in celebration of the new Hotels.com TV advertisement featuring animated rock stars.

The new broadcast creative from Hotels.com, Travellin' Band, follows a fictitious band on the road that looks to Hotels.com to book their hotel stays every step of the way through their overnight success. Smart, the friendly and ever-knowledgeable Hotels.com concierge escorts the band throughout their booking process where we see them book nearby last minute rooms via their Hotels.com mobile booking app.

Hotels.com Twitter followers can enter to win a $50 music gift card and a set of ear buds by simply tweeting to @hotelsdotcomca using the hashtag: #TravellinSweeps. One winner from Canada will be selected daily during the entry period in a random drawing of all entries received on that day.

"Time is a precious commodity for our consumers, and Hotels.com helps customers find the perfect hotel deal at the perfect place at any time via our mobile apps," said Taylor L. Cole, APR, travel expert for Hotels.com. "Depicting the immediacy of getting a hotel in a fun situation like a band on the go helps bring this notion to life."

Hotels.com designed this ad in partnership with Young & Rubicam Midwest to underscore the growing popularity and usage of mobile devices while travelling and to spotlight the company's ultimate expertise—finding you the perfect place, every step of the way.

With the recent release of the new Windows 8 app, Hotels.com can now offer even more mobile customers access to almost 200,000 hotels worldwide across the Expedia Inc. global network in more than 25,000 destinations, more than 20,000 last-minute deals, more than 7 million user reviews and last-minute hotel rooms close to their location.

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About Hotels.com^®

Hotels.com (also known in Canada as Hotels.ca) is a leading online accommodation booking brand. Through the Expedia, Inc. global network of websites, Hotels.com, LP connects travellers with almost 200,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP's industry-leading loyalty program Welcome Rewards^TM, customers can earn a free night for every 10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travellers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at www.hotel-price-index.com. Follow Hotels.com on Facebook at http://www.facebook.com/Hotels.comCA, on Twitter athttp://www.twitter.com/hotelsdotcomca and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com, LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.

Hotels.com, Hotel Price Index, HPI, Finding You the Perfect Place and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. © 2013 Hotels.com, LP. All rights reserved. CST # 2083949-50

Image with caption: "Smart hits the road to help out a band on tour (CNW Group/Hotels.com)". Image available at: http://photos.newswire.ca/images/download/20130325_C7698_PHOTO_EN_24732.jpg

SOURCE: Hotels.com

For further information:

Press contacts:

Lauren Wasley
energi PR for Hotels.com
Phone: [phone] ext. 19
Email: [email protected]
Twitter: @energiPR

Taylor L. Cole, APR
Hotels.com North America
Phone: [phone]
Email: [email protected]
Twitter: @TravelwithTLC