Hornaments Join Western Industry's Breast Cancer Awareness Campaign

    Tough Enough To Wear Pink(TM) initiative has raised over US$5 million
    since 2004 for breast cancer research and charities

CALGARY, Sept. 22 /CNW/ - Freshatch Inc., the creator of Hornaments(TM) - bull-horn shaped, magnetic, customizable, temporary hood ornaments used on passenger vehicles - is pleased to announce its partnership with the Tough Enough to Wear Pink ("TETWP") Western Industry Campaign in support of breast cancer research.

Supporters of cancer research (including rodeo committees, event organizers and the public) can purchase Hornaments together with the pink Holstein cow decal (decorative label exclusive to the TETWP Campaign) which are available online at www.hornaments.com/tetwp.php and during select western themed events and venues throughout the year. A portion of proceeds will be directed to the TETWP Campaign as well as local and national cancer research organizations.

"We are honoured to join Tough Enough to Wear Pink and other Western Industry players in such an important campaign," says Paul Moon of Freshatch. "Breast cancer and other forms of this disease unfortunately touch many individuals including the families and friends of those affected. We believe the use of Hornaments by the public can play an integral role in raising further awareness and funds for the TETWP campaign and other important charities in a fun and unique way. We look forward to unveiling some rather dynamic events here in the City of Calgary, home of the world famous Calgary Stampede, and strongly believe that the support of our city will help inspire others to take part in this work."

About Tough Enough to Wear Pink

Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over US$5 million for breast cancer charities, much of which stays right in the local community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families, and fans across North America.

About Freshatch Inc.

Freshatch Inc. is a Calgary, Alberta based marketing company established in 2009. Freshatch endeavors to market and/or create unique products and services which possess strong, positive messaging attributes. Hornaments is Canada's first bull-horn shaped, magnetic, customizable, temporary hood ornament for passenger vehicles. Hornaments are being marketed primarily to a Western Industry audience, which includes the general public, rodeo associations, agricultural societies, charities and non-profits to be used in the promotion of western heritage and values. HORNAMENTS is a trademark of Freshatch Inc.


For further information: For further information: Tough Enough to Wear Pink: Katie@toughenoughtowearpink.com, www.toughenoughtowearpink.com; Freshatch Inc.: info@hornaments.com, www.hornaments.com

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