Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • Data Privacy
  • Français
  • my CNW 
    • Login
    • Register
  • Client Login 
    • Online Member Centre
    • Next Gen Communications Cloud
    • Cision Communications Cloud®
  • Sign Up
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
Advanced Search
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Canadian Federal Government
      • Canadian Municipal Government
      • Canadian Provincial Government
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

  • Advanced Search
  • Overview
  • Multichannel Amplification
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Hamburger menu
  • Cision Canada
  • Send a Release
  • FR
    • Phone

    • 877-269-7890 from 8 AM - 10 PM ET

    • ALL CONTACT INFO
    • Contact Cision

      877-269-7890
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Overview
  • Multichannel Amplification
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR

Honor says "Game On" to Global Gaming Industry with Honor Play, at EUR 329 Français


News provided by

Honor

Aug 30, 2018, 12:28 ET

Share this article

Share toX

Share this article

Share toX

Honor Play will be first to deliver the phenomenally fast mobile gaming and entertainment experience that gamers have always wanted.

BERLIN, Aug. 30, 2018 /CNW/ -- Honor launched the Honor Play today, the first of a game changing new product series to deliver the revolutionary fast gaming and entertainment experience the global gaming industry has been waiting for. The Honor Play is a performance beast with the groundbreaking graphics processing technology GPU Turbo to meet young gamers' demands for "lightning fast" graphics processing capability and extended battery life.

Honor says “Game On” to Global Gaming Industry with Honor Play, at EUR 329
Honor says “Game On” to Global Gaming Industry with Honor Play, at EUR 329
Honor says “Game On” to Global Gaming Industry with Honor Play, at EUR 329
Honor says “Game On” to Global Gaming Industry with Honor Play, at EUR 329
Honor says “Game On” to Global Gaming Industry with Honor Play, at EUR 329 Honor says “Game On” to Global Gaming Industry with Honor Play, at EUR 329

Completing the Honor portfolio strategy, the Honor Play offers young people what they really want from their smartphone, an immersive non-stop gaming and entertainment experience. Until now, however, this experience has been plagued by space and capacity problems, thermal efficiency and battery consumption issues because of the popularity of tactical tournament games, and because AR, VR and HDR rendering rely on fast graphic processing power. Working with PUBG MOBILE, which is one of the most popular tactical tournament games, Honor took every effort to not only solve these performance problems but develop the first-ever gamer-oriented phone, the Honor Play – a "Game On" moment for the industry because it will redefine the mobile gaming user experience at an affordable price point of €329.

The Honor Play offers an unprecedented gaming performance and a 24/7 "Always On" entertainment experience. This launch brings two ground-breaking and industry leading smartphone technologies to gamers and casual users. The first is Honor's new GPU Turbo, which dramatically increases the graphics processing and computing efficiency, and the other is Honor's advanced AI technology, which revolutionizes the smartphone camera function.

The GPU Turbo is an innovative hardware-software integration solution that leaves Honor's competitors trailing in the dust. As the global strategic partner of PUBG MOBILE, Honor Play has dramatically increased the graphics processing and boosted the average frame rate to 39.46[1] on PUBG MOBILE. The jitter rate has been reduced to 0.21%[2], more than a full percentage point below Honor's key rivals, and the battery life has a 30-minute lead over other flagship devices with 4.5 hours of solid gameplay.

The Honor Play in-game experience has been AI-enabled for total immersion. The 4D gaming experience includes 3D audio effects and AI vibration customized for the most popular mobile games and matched to in-game objects and scenarios. AI 4D Smart Shock can be enabled for 30 different scenario vibrations[3], according to the direction of approaching enemies or gunfire. This is complemented by the 3D surround sound by Histen 3D audio technology, an ultra-wide 3D sound field that immerses the player in a cinematic audio experience.

The Honor Play is one of the smartest mid-range phones on the market. With AI motion detection and intelligent recognition, snapshots using the 16MP front camera are now easier than ever before. Casual users will experience just as much fun from this device as gamers, thanks to the huge 3,750 mAh battery which allows for heavy gaming and entertainment use, equaling more than 15 hours of video streaming and 95 hours for music playback, even with the 6.3-inch Honor FullView FHD+ display. A range of smart features are enabled by the Kirin 970 NPU chipset which, together with EMUI 8.2, unleashes a truly AI-mazing processing power.

The slim and subtle unibody metal design comes in a range of colors for all gamers: Midnight Black, Navy Blue, Ultra-Violet, and a special Player Edition patterned in red and black. The design retains the body of a typical 5.5-inch screen device to ensure it fits comfortably in your hand and packs a 19.5:9 bezel-less display.

The Honor Play will be available at of €329 for purchase at HiHonor.com in global markets including Western Europe (UK, France, Germany, Italy and Spain), CEE & Nordic, Middle East, Russia, India and Asia Pacific.

"The Honor Play is a new moment for the global gaming industry. Honor will be the first to offer a phenomenally fun mobile gaming and entertainment experience," said George Zhao, President of Honor. "But we don't stop at making a good product, we are creating the future of mobile gaming with young people worldwide. The Honor Play is our response to their demand for a fast, smooth gaming performance and entertainment experience."

Honor Play fans will have the opportunity to put their skills to the test and compete with and against the world's star gamers at Gamescom this year, on PUBG MOBILE and Asphalt 9. Both games have been customized for the Honor Play, with many others due to be announced shortly.

Sharing the same passion for speed and performance, Honor, the smartphone e-brand is working with Audi to celebrate the arrival of Honor Play. As the official partner of Audi Sports R8 LMS Cup, with the Audi R8, the Honor Play combines sleek design and blistering performance. Both Audi R8 and Honor Play deliver speed that surpass the limits of the imagination.

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on: 
https://www.facebook.com/honorglobal/
 
https://twitter.com/Honorglobal 
https://www.instagram.com/honorglobal/ 
https://www.youtube.com/honorglobal

[1] Full frame rate is 40. Based on Honor laboratory testing
[2] Based on Honor laboratory testing
[3] Currently available on PUBG MOBILE

SOURCE Honor

Cassie Gong, +86-18620031448 , [email protected], http://www.hihonor.com

Related Links

http://www.hihonor.com

Modal title

Organization Profile

Honor

    Also from this source

  • HONOR Introduced Four AI Technologies at MWC 2025

  • HONOR Underscores Commitment to Open Collaboration at MWC Barcelona 2025

  • HONOR Announces 7 Years of Android OS and Security Updates for the HONOR Magic Series

Contact Cision

  • 866-245-2317
    from 8 AM - 10 PM ET
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media

Products

  • Cision Communications Cloud®
  • Media Monitoring
  • Content Distribution
  • Multimedia Distribution
  • Measurement & Analytics
  • Investor Relations

About

  • About Cision Canada
  • About Cision
  • Media Partners
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud®
  • my CNW

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud
  • my CNW
877-269-7890
from 8 AM - 10 PM ET
  • Terms of Use
  • Information Security Policy
  • Site Map
  • Cookie Settings
  • Accessibility Statement
Copyright © 2025 CNW Group Ltd. All Rights Reserved. A Cision company.