LONDON, Aug. 27, 2015 /CNW/ -- honor today introduced the European version of its flagship honor 7 smartphone. The fully-metallic device, which is aimed at digital natives, is purpose-built for single-handed use and includes a host of innovate smart functions and multimedia capabilities operated through its dedicated smart button and gesture-enabled fingerprint reader.
Speaking at the product's launch event in London this afternoon, George Zhao, president of honor, said: "The honor 7 embodies our philosophy and mission to enable superior mobile internet experiences for the internet generation and era. The device's precise dimensions and metallic finish offer an optimal form-factor and premium feel, while its smart and multimedia capabilities inspire action and creativity."
Zhao also spoke to honor's first-half results for 2015 at the event, citing a revenue figure of US$2.63 billion. He attributed the successes to honor's steady technological investments, specific targeting of digital natives, and use of strategic partnerships to enhance mobile internet experiences. As a pioneer brand, honor will continue to invest in key markets such as India, Russia, the United Kingdom, Germany and France and the United States etc.
Among the success factors Zhao cited, he deems partnership as the most important. The partners honor strive to forge alliances with, he said, are not restricted to sales channels, but rather cover all the interests of digital natives, including entertainment and on-demand services.
Through these far-reaching partnerships, honor remains committed to strengthening its ecosystem and reaffirming its position as a global pioneer committed to providing users with seamless mobile-internet experiences that enable them to unleash their creativity.
"The honor 7 clearly showcases our commitment and capability," Zhao said. "It's now up to us to take the mobile internet experiences it enables to new heights with partners in Europe that share in our vision."
In line with this pursuit, honor will also continue to seek feedback from its customers, which it will factor in the development of future products.
The launch of the European version of the honor 7 coincides with that of a new honor wearable device for the wrist. Complete with a 1.06-inch circular full-screen display and an industry-leading G-sensor powered by advanced algorithms, the device is the ultimate fitness tracking tool, providing users with the ability to easily and accurately monitor themselves when engaged in exercise or sporting activities. The name of the product will be chosen by way of a global competition, where the person who submits the winning name receives all honor products for the next five years. The yet-to-be-named wearable will compatible with both iOS and Android devices.
honor 7 features
Solid metallic build with ergonomic single-handed design
The honor 7's fully metallic body is air-brushed with a ceramic coating, offering an unmistakably premium finish. The device's ergonomic 5.2-inch encasing and carefully positioned buttons and sensors meanwhile enables for ergonomic single-handed operation like never before.
Smarter fingerprint technology that speaks to users' needs
The honor 7's frame-free metallic fingerprint reader allows for rapid 360-degree fingerprint authentication from various angles and even boasts a self-learning capability that enhances scanning accuracy through the subtle re-recording of registered fingerprints during use. The reader also supports intuitive gesture controls that enables users to do everything from answer calls to take photos.
Performance capabilities and tuning for the constantly connected
Powered by the ever-intelligent HiSilicon octa-core Kirin 935 processor with its A53 and punchy 3GB RAM and 16GB ROM offering, the honor 7 has the muscle to offer consistently smooth performance. Its L-shaped circuit board meanwhile eliminates the possibility of overheating.
And when it comes to connectivity, Huawei's Signal+ technology and smart dual-antenna design automatically locates networks with stronger signals to be found at 80-times the average speed of similar devices.
Coupled with a long-lasting 3,100mAh battery, which offers exceptional standby and use times as well as reverse and quick-charging capabilities, the honor 7 is the ideal companion for the always-on and -active.
Multimedia might to unleash your inner creative
The honor 7's superior multimedia capabilities are facilitated in part by its 20 MP rear-facing camera, which is powered by a Sony IMX 230 sensor and honor's PDAF fast-focusing technology that allows its f/2.0-aperture lens to capture strikingly vivid low-light-condition images in as little as 0.1 seconds. The 8MP front-facing camera meanwhile offers a wide-angle f/2.4 aperture lens and built-in LED flash. Complimented by the honor 7's image enhancement capabilities and panorama feature, it's the perfect selfie or groufie tool.
For the creatively inclined the honor 7 offers a host of personalized filters, while its Good Food mode makes taking professional-grade meal shots a breeze. The device is also equipped with a revolutionary light-painting capability through which users can construct vibrant artistic images.
Intuitive design and smart functionality
Built to redefine mobile internet experiences, the honor 7 offers exceptional smart capabilities aided in part by its smart key, an additional button placed on the left-side of the device that can be used for snappy Google searches on-the-go. The equally well placed fingerprint reader on the back of the device meanwhile also functions as a camera trigger, enabling users to take selfies without having to reorient the honor 7.
For added convenience, the honor offers intuitive voice features, such as the ability to be woken up with a designated command, like "Dear honor". Follow the command with a "where are you" and the device will call out to you to indicate its location.
The honor 7 also makes taking screenshots easier with its knuckle-tap feature, through which users need only tap on the screen twice with their knuckles for an instant full-screen capture.
Availability and Accessories
The honor 7 will be available in two colors, Mystery Gray and Fantasy Silver, and sold in the United Kingdom, France, Germany, Italy, Spain, The Netherlands and Finland, with other markets to follow soon at a recommended retail price of honor of 349.99 euros.
honor is a leading mobile device e-brand of Huawei group. In line with its slogan, "honor, for the brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
 Quick-charging charger sold separately.
For further information: Kate Kwan, Burson-Marsteller, +852 2963 6782, Kate.Kwan@bm.com ; Sybil Lau, Burson-Marsteller, +852 2963 6771, Sybil.Lau@bm.com