MARKHAM, ON, Jan. 7, 2013 /CNW/ - With sales of 64,962 units in 2012, the Honda Civic outsold its closest competitor by 14,012 units to retain its position as Canada's best-selling passenger car for the 15th consecutive year. This remarkable feat is a testament to the durability, quality and reliability that Canadians have come to expect from Honda and the delicate balance of safety, fuel efficiency and fun-to-drive attributes that Civic delivers, year after year.
"Fifteen years represents something very special to us," said Jerry Chenkin, executive vice president of Honda Canada Inc. "We truly value the trust that our customers put in us when they buy a Civic, or any Honda product. Buying a car is a big decision and we're thankful for the opportunity to be part of the lives of so many Canadians every year."
Since 1973, more than 3.6 million Honda Civics have been manufactured by Canadians at Honda of Canada Mfg. in Alliston, Ontario and more than 1.7 million Civics have been parked in driveways across the country over the years.
"Nearly every Civic sold in Canada is built for Canadians, by Canadians, right here in our Ontario manufacturing facility. It's a vehicle that has evolved and grown with this country," said Chenkin. "Fifteen years is an accomplishment that the entire Honda family can be very proud of; from our 4,200 associates in Alliston, to our dealers and regional and national staff across the country."
During its tenure as Canada's best-selling passenger car, Civic's 6th, 7th and 8th generations have all contributed to the iconic brand, including the introduction of the Si Coupe and Hybrid models, numerous car-of-the-year awards and innovative technologies such as the introduction of i-VTEC® engines, Advanced Compatibility Engineering™ (ACE™) body structure and the IMA hybrid system.
Honda's commitment to constantly improve the Civic culminates in the new 2013 Civic, which is now available in Canadian dealerships and features numerous improvements including a restyled exterior (sedan only), more premium interior styling, a quieter cabin, increased safety and fuel efficiency and a more fun-to-drive feel. It is a vehicle with 40 years of excellence and experience and with its various models and trim levels, there truly is a Civic for everyone. More information on the 2013 Honda Civic can be found here.
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For consumers: www.honda.ca
About Honda Canada
Honda Canada Inc. was founded in 1969. It has produced more than 6 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario, where the Honda Civic and CR-V, Acura MDX and ZDX models are manufactured. Honda Canada has invested more than $2.6 billion in Canada and each year it sources nearly $1.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 3.7 million Honda and Acura passenger cars and trucks in Canada.
SOURCE: Honda Canada Inc.
For further information:
Maki Inoue (905) 888-4416
Laura Heasman (905) 888-4586