HomEquity Bank announces partnership with Kurt Browning
22 Jun, 2016, 10:30 ET
TORONTO, June 22, 2016 /CNW/ - HomEquity Bank, the only Canadian bank working exclusively with seniors, is proud to announce its new spokesperson is Canadian figure skating icon Kurt Browning.
Kurt Browning is a Canadian figure skater, choreographer and commentator. He is a four-time World Champion and four-time Canadian national champion.
"We're thrilled to be partnering with Kurt," said Yvonne Ziomecki, SVP, Marketing & Sales at HomEquity Bank. "It was important to us to work with someone Canadians view as trustworthy and inspirational and Kurt is the perfect fit. Kurt's vibrant personality and hard work has been an integral part of the Canadian landscape and we are very excited to be working with him."
"Kurt was very involved throughout the process, driving creative direction for the TV spots that showcase his skating and fun personality and providing expert input," said Ziomecki. Starting in July, Kurt will appear in TV commercials as well as online ads featuring CHIP Reverse Mortgages. Kurt's sons, who have skated with their famous father, will also be featured in the ads.
The commercials will also showcase Kurt with Donald Jackson, 76, a retired figure skating legend and an Olympic medalist. In addition to the commercials the duo created a special routine to celebrate their friendship and performed it at recent Stars on Ice shows, delighting Canadian audiences. "I am so humbled to be working with the great Don Jackson, skating with him has been a wonderful experience," said Browning.
Caring about Canadian seniors comes naturally to Kurt Browning. In fact, on June 8th he helped to make a senior's dream come true by skating with Moncton native Pat Noddin, 79. Pat, who learned to figure skate at age 58, always dreamed of skating with Kurt Browning. "It was the thrill of a lifetime. To think I got to skate with Kurt Browning, Don Jackson and Brian Orser, it was an incredible moment," she said.
"I'm very excited to be working with HomEquity Bank. CHIP Reverse Mortgages have helped thousands of retired Canadians live the retirement they've always wanted. Their homes have increased in value over the years, but they don't want to sell the home that means so much to them, with a CHIP Reverse Mortgage, they don't have to," explained Kurt.
HomEquity Bank, the only Canadian bank working exclusively with seniors, helps people remain in their homes through its CHIP Reverse Mortgage solution www.chip.ca. Seniors can supplement their income via reverse mortgage monthly or lump sum payments.
About HomEquity Bank
HomEquity Bank is a Schedule 1 Canadian Bank offering the CHIP reverse mortgage solution www.chip.ca. The company was founded 30 years ago as an annuity based solution addressing the financial needs of Canadians who want to access the equity of their top asset – their home.
SOURCE HomEquity Bank
Video with caption: "Video: HomEquity Bank and Kurt Browning help make a senior's dream come true.". Video available at: https://www.youtube.com/watch?v=PRWFhasFsI8
Image with caption: "Kurt Browning and Donald Jackson (CNW Group/HomEquity Bank)". Image available at: http://photos.newswire.ca/images/download/20160622_C2765_PHOTO_EN_719703.jpg
Image with caption: "HomEquity Bank (CNW Group/HomEquity Bank)". Image available at: http://photos.newswire.ca/images/download/20160622_C2765_PHOTO_EN_719702.jpg
For further information: Teresa Donia, iAMBIC Communications, [email protected], 905-508-5550; Yvonne Ziomecki, Senior Vice President, Marketing and Sales, HomEquity Bank, [email protected], 647-723-6812
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