Holy Crap breakfast cereal rockets to the International Space Station on December 19

GIBSONS, BC, Dec. 14, 2012 /CNW/ - Holy Crap cereal was one of 12 Canadian foods that won the Canadian Space Agency Snacks in Space contest. The cereal will be on Canadian Astronaut Chris Hadfield's menu at the International Space Station during his mission departing December 19, 2012.

"We're thrilled that Riley, a Grade Four Abbotsford, BC student suggested our Holy Crap cereal be sent to the International Space Station," says Corin Mullins, CEO of HapiFoods Group. "We originally developed the cereal for emergency kits because of its healthy nutritional content and long shelf-life so it seems more than fitting for it to go to the Space Station."

Contestants were invited to submit ideas for Canadian astronaut Chris Hadfield to take on the December 2012 space mission to the International Space Station. The food items had to meet a list of criteria for suitability in space.  They had to be Canadian made, have a long shelf life and be simple to prepare.

Riley's contest entry read in part, "Holy Crap cereal (this is not a joke): You add either water or milk or soy milk. It is an awesome, great tasting, very healthy snack."

Erika Weissenborn, BSc, Nutritionist for Holy Crap Cereal says, "With the astronauts being under increased nutritional need during their missions they need foods that will not only be shelf stable and easy to travel with but also exceptionally high in calories and essential nutrients. Holy Crap is unprocessed and shelf stable, easy to pack and hydrate and created with some of the most nutrient dense foods on the planet so it is an ideal food for space missions."

"Holy Crap is an excellent form of fibre, gentle on the digestive tract and not over-stimulating. These are important features during missions as health is a top priority. It is also an ideal source of essential amino acids and fatty acids which are metabolized and utilized in the body very effectively."

Holy Crap cereal, available at your local grocery store and the International Space Station!

ORGANIZATION PROFILE

Holy Crap, the Dragons' Den organic hemp and chia seed cereal phenomenon, rocked the Canadian natural food product industry after an amazing appearance on Canada's highest rated reality TV show - the award winning CBC Dragons' Den. The company ships to over twenty countries and it is carried in over two thousand stores across Canada. 

SOURCE: Holy Crap Cereal

For further information:

Dorothy Raymond
Cell: (604) 885-8370
Email: dorothy@holycrap.ca
Web: www.holycrap.ca
Facebook: HolyCrapCereal
Twitter: #holycrapcereal

Organization Profile

Holy Crap Cereal

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