Worldwide Exclusive Only at Holt Renfrew
Legendary Design. Worldwide Exclusive. Limited Edition. $50. Charitable Giving.
TORONTO, Oct. 1, 2013 /CNW/ - Holt Renfrew has collaborated with renowned British designer Sir Paul Smith on an exclusive collection of mittens for Movember. Paul Smith created the limited edition mittens uniquely for this partnership, which are available only in Canada and only at Holt Renfrew. Every pair of limited edition Paul Smith mittens purchased will help support the men's health programs run by Movember. In Canada, Movember supports prostate cancer and male mental health initiatives in the area of education, awareness, research and survivorship.
The mittens will be available in two sizes and three designs inspired by the iconic Paul Smith stripes. Purchases of the mittens will help Holt Renfrew reach its goal of raising $100,000 for Movember.
"We're absolutely thrilled to collaborate with Paul Smith and Movember on this special edition mitten collection," said Alexandra Weston, Holt Renfrew's Director of Brand Strategy. "We partnered with Paul Smith to create a product that was playful and practical, and that promotes awareness for men's health. It makes an excellent gift for those supporting the Movember cause, and also a wonderful holiday gift!"
"I'm famous for my stripes and so, it seemed like the perfect route to go down in terms of the design for these great mittens. We hope that you find them fun and cheerful and help to raise awareness and money for Movember, a very worthy cause," said Sir Paul Smith.
"Things can get a little chilly during Movember in Canada and these mitts are another great way to raise awareness," commented Pete Bombaci, National Director, Movember Canada. "With $100,000 going back to men's health programs in Canada, the funds raised as a result of this awesome collaboration with Paul Smith and Holt Renfrew will help to make a tangible difference to Movember's men's health initiatives across the country."
The Paul Smith mittens may be reserved for purchase through holtrenfrew.com beginning Tuesday, October 8, 2013 and will be available at Holt Renfrew and hr2 stores on Tuesday, October 15.
About Holt Renfrew
Celebrating a 176-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec City and has become Canada's destination for luxury retail. Holt Renfrew has 2,500 employees with nine stores across the country in Vancouver, Calgary, Edmonton, Montreal, Quebec City, Ottawa and Toronto. In early 2013, Holt Renfrew launched hr2, Canada's first premium off-price concept, offering leading brands and on trend styles at irresistible prices. For more information, please visit us at holtrenfrew.com
Holt Renfrew is part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew and Ogilvy in Canada and Selfridges in the United Kingdom. Selfridges Group Limited is privately held; W. Galen Weston is Chairman.
About Paul Smith
Paul Smith is Britain's foremost designer. He is renowned for his creative spirit, which combines tradition and modernity. Famous for its clothing and accessories collections, Paul Smith specializes in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, modern pieces.
Paul Smith is a tastemaker - a leader of British and international design trends. With an enthusiasm for eclectic cultural references and idiosyncratic combinations of pattern and colour, applied with understatement, Paul Smith expresses a truly contemporary aesthetic.
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate cancer, testicular cancer and men's mental health initiatives. Funds raised are directed to programs run directly by the Movember Foundation and our men's health partners in each country. Together, the channels work to ensure that Movember funds are supporting a broad range of innovative, world-class programs in line with our strategic goals; living with and beyond cancer, staying mentally healthy, living with and beyond mental illness and men's health research. Since 2003, 3 million participants have raised over $446 M for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit www.movember.com or @MovemberCA. Movember is a registered charity in Canada - BN 848215604 RR0001.
Image with caption: "Paul Smith mittens for Movember, available at Holt Renfrew, $50 (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20131001_C4911_PHOTO_EN_31420.jpg
SOURCE: Holt Renfrew
For further information:
Manager, Public Relations, Holt Renfrew
Coordinator, Public Relations, Holt Renfrew