TORONTO, Sept. 29, 2014 /CNW/ - Holt Renfrew, Canada's luxury specialty retailer, introduces Holt Renfrew Men, launching October 1 at 100 Bloor Street West in Toronto. The store marks another milestone in Holt Renfrew's growth plan, through which the company will invest $300 million and expand its store network by 40%.
"Holt Renfrew is proud to enhance its unique position as Canada's specialty luxury retailer," said Holt Renfrew President Mark Derbyshire. "As part of our substantive growth and customer experience strategy, we are pleased to present Holt Renfrew Men: a personalized retail experience tailored to the modern man."
A new tradition begins at Holt Renfrew Men, expressed by a store experience that offers a thoughtfully curated collection of the finest brands, an array of men's services that goes above and beyond, and a store environment that speaks to a man's sensibility about what a luxury shopping experience should be.
The 16,500 square-foot store is distinctly masculine, offering a rich array of sartorial options for the modern gentleman, including fine made-to-measure suiting and a bespoke tailoring space showcasing quality and craftsmanship. Luxurious shopping suites offer a fully personalized experience, and enhanced levels of service include complimentary alterations, valet service, shoe shine, a cobbler for shoe repairs, on-site monograming and a doorman.
Designed by Janson Goldstein, Holt Renfrew Men is a warm and inviting space, with a residential sensibility. It features a mix of modern and vintage furniture and unique touches, such as fitting room walls upholstered in suiting fabric, and rotating installations of art and cultural objects. At launch, the store will showcase a bronze sculpture by Canadian artist Dennis Lin, and a feature wall with an assortment of objects curated by interior designer Tommy Smythe, drawn from a private family collection founded by his late great-grandfather, legendary Canadian Conn Smythe.
Walter Beauchamp by Holt Renfrew
"We are exceptionally pleased to announce today that Walter Beauchamp Tailors will exclusively become part of the Holt Renfrew Men experience at 100 Bloor Street West," noted Mr. Derbyshire. "This partnership will distinguish Holt Renfrew Men with the unique, time-honoured tradition of bespoke tailoring."
Since 1908, Walter Beauchamp Tailors has offered bespoke suits and formal wear, carefully tailored from patterns created uniquely to fit each individual customer. Three generations of the Beauchamp family have provided fine bespoke garments for business, military and cultural leaders, as well as formal wear for royal wedding parties. Terry Beauchamp, grandson of founder Walter Beauchamp, who has led the business for more than 35 years, and his team will be part of the Holt Renfrew Men experience.
"Our clients will be thrilled that we have joined forces with Holt Renfrew Men," said Terry Beauchamp. "We are proud to share rich histories as Canadian style icons. Our team will continue to provide the bespoke service we have for generations, and by joining forces with Holt Renfrew, our clients will have all the added benefits of this leading men's store experience. I am thankful for the incredible vision of Holt Renfrew in bringing the Walter Beauchamp experience to new life. I can hear my father and grandfather say, in unison: "Terry, this is fantastic!"."
In addition to exclusive Walter Beauchamp by Holt Renfrew bespoke tailoring, Holt Renfrew Men will feature a rich array of custom made-to-measure and designer suiting along with furnishings, accessories and apparel assortments curated from the finest collections of Berluti, Bottega Veneta, Brunello Cucinelli, Canali, Charvet, Ermenegildo Zegna, Etro, G. Lorenzi, Gucci, Loro Piana, Moncler, Neil Barrett, Paul Smith, Stefano Ricci, Valextra and more.
Holt Renfrew Men is celebrated with distinct branding and marketing programming. The Holt Renfrew Men logo, while directly inspired by Holt Renfrew's iconic medallion, is adapted with a masculine sensibility, and new packaging was created in Holt Renfrew's traditional and complementary shade of grey. The store will have a dedicated website, HoltRenfrewMen.com, live October 1, and social media handles @holtrenfrewmen, offering engaging and unique editorial content, curated from a distinctly male point-of-view. In-store experiences will also include a series of exclusive private events with international business leaders and personalities.
"Holt Renfrew is pleased to mark this exciting step in our strategic growth plan, and to continually enhance our position as Canada's destination for luxury and style," said Mr. Derbyshire.
About Holt Renfrew
Celebrating a 177-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec. Over the years the brand developed and expanded across Canada. In the 1930's Holt Renfrew began exclusive accounts with leading European designers and in 1947 hosted Monsieur Christian Dior when he launched his New Look. After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada's destination for specialty luxury retail. Visit us at www.holtrenfrew.com.
Holt Renfrew, HOLT RENFREW MEN and Ogilvy, part of the Holt Renfrew & Co. collection, in Montreal, are part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew in Canada, and Selfridges in the United Kingdom. Selfridges Group Limited is a family owned business, W. Galen Weston is Chairman.
Image with caption: "Holt Renfrew Men at 100 Bloor Street West (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20140929_C9774_PHOTO_EN_42910.jpg
Image with caption: "Holt Renfrew Men Packaging (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20140929_C9774_PHOTO_EN_42911.jpg
Image with caption: "Holt Renfrew Men Shopping Suite (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20140929_C9774_PHOTO_EN_42912.jpg
SOURCE: Holt Renfrew
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Divisional Vice President, Public Relations