High Road wins Gold at CPRS National Awards of Excellence

Agency recognized with six industry awards in one magical night, collecting three CPRS Awards and three IABC/Toronto Awards

TORONTO, May 31, 2017 /CNW/ - High Road, a fully-integrated marketing communications agency with offices across North America, was honoured last night with three awards from the Toronto chapter of the International Association of Business Communicators (IABC/Toronto) and three 2017 National Awards of Excellence from the Canadian Public Relations Society (CPRS), including a gold win for 'Canadian Community Relations Campaign of the Year'.  

Celebrated annually, the CPRS Awards showcase Canada's best public relations and communications management projects and campaigns. In addition to winning gold for the "Little Leaguers Send a Big Message" campaign that garnered national media attention for the Alvinston Minor Baseball Association last October, the agency's #GivingTuesday campaign for CanadaHelps and The GIV3 Foundation also captured silver in the 'Community Relations' category, while High Road's work with Clarks was honoured with a silver for 'Canadian Marketing Communications Campaign of the Year'.

In an impressive night filled with industry recognition for High Road, both the #ClarksMashup and Little Leaguers campaigns also won OVATION Awards at IABC/Toronto's annual gala, winning an Award of Merit in the 'Marketing Communications with budget > $100K' category and an Award of Excellence in the 'Community Relations' category, respectively.

Exemplifying the kind of new talent High Road is attracting, Bruce Chen, one of the newest additions to the agency's Toronto office, took home the IABC/Toronto Bobbie Resnick Student of the Year Award. Presented to the student who exhibits leadership and excellence in communications, Bruce received the honour after demonstrating creativity, strong writing skills and passion while in Humber College's public relations postgraduate program.

"High Road is proud to have our work and our people recognized by both the CPRS and IABC/Toronto," said Katherine Fletcher, Senior Partner and Managing Director at High Road. "Winning six awards in one night demonstrates the incredible work we're consistently delivering to clients, and showcases the creative talents that our expert team of communicators bring to work every day."

High Road for Alvinston Minor Baseball - Little Leaguers Send a Big Message

  • CPRS National Award of Excellence - Gold for 'Community Relations Campaign of the Year'
  • IABC/Toronto OVATION Award– Award of Excellence in 'Community Relations'

Offensive team names and logos in professional sports is an issue that has been ignored far too long. With the pros refusing to be role models for the kids, we found a group of kids in Alvinston, Ontario to be role models for the pros. Capitalizing on Cleveland's 2016 World Series appearance, we created an inspiring video about small-town kids dumping their "Indians" nickname, and used a mix of media relations and targeted social posts to drive media coverage across Canada, bringing much-needed attention to the issue and helping the club fundraise $30,000 for new jerseys and signage. Video case study here: https://vimeo.com/212618110

High Road for Clarks Americas, Inc. – #ClarksMashup / Trigenic Flex

  • CPRS National Award of Excellence – Silver for 'Canadian Marketing Communications Campaign of the Year'
  • IABC/Toronto OVATION Award – Award of Merit in 'Marketing Communications with budget > $100K'

Shoe manufacturer and retailer Clarks needed a campaign to launch the Trigenic Flex, a line of shoes that blends modern innovation with old-world craftsmanship. To do it, High Road crafted an idea that would both honour the heritage of the iconic 190 year-old British brand and make it relevant to fashionable Canadian millennials. Watch a video case study here: https://vimeo.com/204192937/1977ce7381

High Road for CanadaHelps - #GivingTuesday

  • CPRS National Award of Excellence – Silver for 'Community Relations Campaign of the Year'

By leveraging research findings to create fresh story angles for the 4th annual GivingTuesday, High Road was able to cut through the usual holiday clutter and spread awareness for CanadaHelps, a registered charity that enables donors to safely donate and fundraise online. We're proud to work with CanadaHelps on its annual campaign, and even prouder to see that Canadians continue to embrace the spirit of giving, making GivingTuesday a time where we turn our collective attention to the community and support the charitable organizations of our choice.

If you're looking for killer ideas, High Road is dying to deliver. Learn more about our fully-integrated digital marketing agency here: https://www.highroad.com/

High Road is a fully-integrated marketing communications agency with offices in Toronto, New York, Montreal, Vancouver, Ottawa and Los Angeles. Through social, digital, PR and influencer relations, creative, experiential, and user experience, High Road's agile and committed team of communicators partner with leading global brands to bring their stories to life across platforms, both online and off.  Through incisive research and expertise, High Road can help your business develop winning insights, creative strategies and full-scale campaigns that elevate brand conversations and help you achieve your goals.

SOURCE High Road

For further information: Alex Peco, High Road, Office: 416-644-2298, Email: alexandra.peco@highroad.com


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