Award wins highlight agency's expertise in public relations and brand development
TORONTO, May 9, 2017 /CNW/ - High Road, a fully-integrated marketing communications agency with offices across North America, is the proud recipient of three 2017 ACE Awards, with wins in the categories of 'Brand Development' and 'Community Relations Campaign of the Year'.
"We thank the Canadian Public Relations Society Toronto chapter for again recognizing the creative talents that our team of expert communicators bring to work every day," said Katherine Fletcher, Senior Vice President and Senior Partner, Managing Director at High Road. "Winning three ACE Awards highlights High Road's expertise in PR and brand development, demonstrating the incredible work we're consistently delivering to clients."
The ACE Awards celebrates the best public relations practitioners in the Greater Toronto Area, recognizing high-calibre creative and strategic thinking in communications categories such as events, media relations and digital media. Following up two 2016 ACE Award wins for 'Best Digital Communications Campaign' (Canadian Labour Congress) and 'Best Use of Media Relations Under $50K' (American Express Canada), this year High Road was recognized in the following categories:
Brand Development Campaign
Bronze – High Road for Clarks Americas, Inc. – Trigenic Flex
Shoe manufacturer and retailer Clarks needed a campaign to launch the Trigenic Flex, a line of shoes that blends modern innovation with old-world craftsmanship. To do it, High Road crafted an idea that would both honour the heritage of the iconic 190 year-old British brand and make it relevant to fashionable Canadian millennials. Watch a video case study here: https://vimeo.com/204192937/1977ce7381
Community Relations Campaign of the Year
Certificate of Merit - High Road for Alvinston Minor Baseball - If the Pros Won't Do It, We Will
Offensive team names and logos in professional sports is an issue that has been ignored far too long. With the pros refusing to be role models for the kids, we found a group of kids in Alvinston, Ontario to be role models for the pros. Capitalizing on Cleveland's 2016 World Series appearance, we created an inspiring video about small-town kids dumping their "Indians" nickname, and used a mix of media relations and targeted social posts to drive media coverage across Canada, bringing much-needed attention to the issue and helping the club fundraise $30,000 for new jerseys and signage. Video case study here: https://vimeo.com/212618110
Certificate of Merit - High Road for CanadaHelps - Giving Tuesday
By leveraging research findings to create fresh story angles for the 4th annual GivingTuesday, High Road was able to cut through the usual holiday clutter and spread awareness for CanadaHelps, a registered charity that enables donors to safely donate and fundraise online. We're proud to work with CanadaHelps on its annual campaign, and even prouder to see that Canadians continue to embrace the spirit of giving, making GivingTuesday a time where we turn our collective attention to the community and support the charitable organizations of our choice.
If you're looking for killer ideas, High Road is dying to deliver. Learn more about our fully-integrated digital marketing agency here: https://www.highroad.com/
ABOUT HIGH ROAD:
High Road is a fully-integrated marketing communications agency with offices in Toronto, New York, Montreal, Vancouver, Ottawa and Los Angeles. Through social, digital, PR and influencer relations, creative, experiential, and user experience, High Road's agile and committed team of communicators partner with leading global brands to bring their stories to life across platforms, both online and off. Through incisive research and expertise, High Road can help your business develop winning insights, creative strategies and full-scale campaigns that elevate brand conversations and help you achieve your goals.
SOURCE High Road
For further information: Alex Peco, High Road, Office: 416-644-2298, Email: [email protected]