Heritage Education Funds Launches A Canadian First: RESP "eGifting" Program Uses Crowdfunding To Grow A Child's Education

New Heritage eGifting Program allows family and friends anywhere to contribute funds towards a child's Heritage RESP for their post-secondary education.

TORONTO, Dec. 2, 2015 /CNW/ - Heritage Education Funds Inc. ("Heritage"), a leading Canadian trusted and experienced provider of Registered Education Savings Plans ("RESPs") announces the launch of their Heritage eGifting Program. This program is a unique, convenient, and simple solution, exclusive to their Subscribers, allowing them to electronically collect funds towards a child's RESP.

In launching this program, Heritage recognized the need parents have in terms of saving enough money, while at the same time looking towards their family, friends and those in the community who could also help raise funds, particularly for special occasions and life milestones where many prefer to give the child money.

The Heritage eGifting Program is an online fundraising campaign that easily distributes a link to family and friends who can contribute funds towards a child's education savings plan for milestone events, and special occasions. In this day and age, people are accustomed to online banking and efficient digital solutions, so why not for your education savings plan?

"With this technology and the ease of use I know that digital solutions are one thing that makes our lives a little easier" says Heritage Education Funds president and CEO Jason Maguire, "We're the first organization in Canada that is bringing this level of service to the financial services industry and everyone who uses it will see the great value in investing into those solutions and in making a difference in a child's life."

The unique and first-to-market Heritage eGifting Program is powered by FundRazr, an inexpensive and easy-to-use crowdfunding platform that has, to date, helped raise over $74 million from over 45,000 campaigns around the world. FundRazr is committed to helping campaigns achieve their goals through personal coaching, media outreach, and social engagement. Heritage recognized this as the ideal solution for their RESP Subscribers, a platform full of easy-to-use tools to assist Subscribers in sharing special occasions in which funds may be raised towards their Heritage RESPs.

"We are thrilled to see Heritage offer this groundbreaking new application of FundRazr's CoCoPay (Collaborative Community Payments) crowdfunding model to their community of parents and subscribers," says FundRazr CEO, Daryl Hatton. "For the first time, and just in time for the holidays, friends and relatives will be able to safely and securely contribute a financial gift, to be directly contributed towards a Heritage RESP."

Heritage has been a digital pioneer in the RESP industry; they were first to release a digital application process called RESPxpress®. Other organizations have talked about introducing a crowdfunding solution for RESPs, but again, Heritage is first to launch this fantastic solution to the market.

Most parents would agree that there are only so many toys one child and household can hold. So, offering your friends and family the opportunity to contribute to a child's future this holiday season is a meaningful and easy solution.

About Heritage Education Funds Inc.
Celebrating fifty (50) successful years in business, Heritage Education Funds is one of Canada's leading, trusted and experienced providers of RESPs. Focused on offering value to its clients, Heritage is also the distributor of the Heritage and Impression Plans. Heritage's objective is to encourage parents, grandparents and others to save for a child's post-secondary education through a planned education savings program. For more information about Heritage, and Heritage Registered Education Savings Plans, visit HeritageRESP.com.

To learn more about the Heritage eGifting Program, visit HeritageRESP.com/eGifting.

Heritage Plans are scholarship plans issued under the sponsorship of the Heritage Educational Foundation. Units of the Heritage Plans are offered by prospectus only, a copy of which can be obtained from the registered dealer, Heritage Education Funds Inc. at HeritageRESP.com. These securities may not be appropriate for all investors and are subject to certain risk factors. See the prospectus for details.

About FundRazr:
FundRazr believes in the power of community support and storytelling.  Since 2010, FundRazr has helped raise over $74 million from over 45,000 campaigns around the world.  FundRazr's crowdfunding platform is easy to use, inexpensive, and leverages the power of the global online community.  FundRazr is committed to helping campaigns achieve their goals through personal coaching media outreach and social engagement.  With a flexible platform and available to everyone, for any kind of cause, from almost anywhere in the world, FundRazr helps you raise money for what matters to you. For more information about FundRazr and their crowdfunding platform, visit FundRazr.com.

SOURCE Liquid Communications

For further information: For Interviews, Media Contact: Irit Shtock, Liquid Communications, Ishtock@liquidcommunications.ca, O 416-777-2899, C 416-565-2519; Corporate Contacts: Heritage Education Funds, Alexzandria (Ali) Johnson-Shteriev, Phone: 416.758.6494, Email: a.johnson@heritagefunds.ca; FundRazr, Daryl Hatton, Phone: 604.984.2466, Email: daryl@fundrazr.com; Trish Sissons, Phone: 604.984.2466, Email:trish@fundrazr.com

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