Keith's Original Cider Now Available in Ontario
TORONTO, April 12, 2012 /CNW/ - Alexander Keith's has been brewing beer since 1820, and after all of these years the beloved Canadian brand still knows how to keep things fresh! For the first time, Alexander Keith's is proud to introduce its Original Cider to continue quenching demand for great-tasting products. This high-quality apple cider is crafted with the same careful attention to detail Canadians have come to expect from the Alexander Keith's brand.
"This is the first time we've launched a cider and, with more and more Canadians choosing cider as their beverage of choice, what better brand to bring this to them than Alexander Keith's," said Mike Bascom, Brand Manager for Alexander Keith's. "Cider has been growing in popularity for a number of years and we wanted to develop something for Canadian palates that has a well-balanced, refreshing taste. It's the perfect beverage for Canadians to enjoy as patio season heats up."
Backed by nearly two centuries of brewing tradition, Alexander Keith's Original Cider is crafted to treat taste buds to a crisp, refreshing, clean taste with the flavour of fresh apples and just the right balance of sweet and tart. The best way to experience the taste of this unique alternative to wine, coolers and cocktails is to pour the Original Cider over ice and share it with friends.
"The new Alexander Keith's Original Cider is light, lively and very food-friendly," said Zoltan Szabo, one of Canada's leading sommeliers. "It has plenty of crisp, red apple skin aromas and flavours, with wonderful freshness and a long, lingering finish. Try pairing its fresh taste with lighter fare, such as camembert and cheddar cheeses, sushi, oysters, charcuteries, chicken wings and vegetarian pizza."
Alexander Keith's Original Cider is now available at LCBO stores across Ontario in both 473mL single serve cans ($2.95) and 355mL bottles sold in packs of six ($14.00).
About Alexander Keith's
Alexander Keith's maintains the quality and heritage first introduced by Alexander Keith himself in 1820. Only the finest barley malt and select hops are used to brew the Keith's fine beers, which include the popular Alexander Keith's India Pale Ale - Ontario's #1 premium draught beer - Keith's Amber Red, Keith's Dark and Keith's Premium White. It is with the same attention to detail and quality that Alexander Keith's introduces its new Original Cider, a high-quality apple cider with a well-balanced and refreshing taste.
Image with caption: "For a crisp and refreshing alternative to wine, coolers and cocktails, enjoy the NEW Alexander Keith's Original Cider over ice this spring - available now at LCBO locations across Ontario. (CNW Group/Alexander Keith's)". Image available at: http://photos.newswire.ca/images/download/20120412_C2993_PHOTO_EN_11928.jpg
For further information:
Manager, Corporate Communications
Account Executive, Edelman