Rogers Media partnership helps Henry's share inspiration and information with content creators across Canada
TORONTO, April 24, 2018 /CNW/ - Henry's, Canada's greatest camera store, today announced the launch of The Lens, a new national photo and video creator magazine that will instantly click with Canadian photographers, videographers, cinematographers and content creators across every skill level from beginner to pro.
Featuring award-winning Canadian photographer Chris Gordaneer, Toronto photographer and social influencer "Soteeoh," and many more experts in its debut issue, The Lens will be available free in stores at all Henry's retail locations starting May 15th, and distributed via Canada Post to select communities across Canada. With a circulation of 120,000 across Canada, the must-read magazine will publish a new issue each season in partnership with Rogers Media, leaders in the consumer-magazine space with such well-known properties as Maclean's, Chatelaine and Today's Parent.
"The Lens is a way for Henry's to share our passion for photography, video and content creation with our customers in an exciting new way," said Jeff Tate, Vice President, Marketing and eCommerce at Henry's. "For more than 100 years, we've prided ourselves on delivering an exceptional customer experience and being part of the creative community. Now, with the help of Rogers Media, The Lens will bring our customers even more information and inspiration, shining a spotlight on Canada's finest content creators."
The Lens is packed with compelling in-depth interviews, insightful profile pieces, expert tips and advice, valuable how-tos, instructional articles, gear tests, product reviews, and stunning photo galleries & behind-the-scenes content featuring gorgeous images curated from Henry's customers and staff.
Each issue of the beautifully-rendered magazine will engage readers with a new photo challenge aimed at sparking creativity and participation. Starting with the theme "Reflection," The Lens Contest challenges readers – as well as Henry's staffers – to submit their creative/unique images for the chance to be published in the next issue. The overall winner from all eligible submissions will also be awarded a Henry's gift card to help them to continue their creative journey.
"We're excited to partner with Henry's to bring The Lens to thousands of talented content creators across the country," said Mike Lambe, Senior Director, Sales, Rogers NEXT Content Studio. "We're always looking to deliver compelling content to Canadians, and we believe The Lens will quickly become the magazine for camera enthusiasts."
The Lens is excited to offer advertisers both directed and sponsored content opportunities. For more information, please contact David Lawrence, National Account Manager at [email protected] or 416-764-1690.
Henry's has long been known in the Canadian photo and video industry as the source for the best and newest products, informed Imaging Experts, award-winning customer service and competitive pricing. Henry's, a Canadian family owned and operated business, first opened its doors in 1909 and has evolved into Canada's largest independent photographic and digital imaging retailer. Henry's carries over 15,000 products in stores across Canada and on www.henrys.com from such major manufacturers as Canon, Nikon, Sony, Fuji, Olympus, Panasonic, Blackmagic, Manfrotto, and Sigma and many more. For more information, visit www.henrys.com.
For further information: or media inquiries, please contact: J. Tate, Henry's, [email protected]