Help Spread Kindness and End Bullying by Joining Planet Fitness

Join the Judgement Free Zone® from Oct. 2 – 13 for Only $5 Down, Then $10 a Month, and Planet Fitness Will Donate Your $5 Enrollment Fee to Boys and Girls Clubs of Canada

TORONTO, Oct. 2, 2017 /CNW/ - Planet Fitness, the home of the Judgement Free Zone®, aims to spread kindness and end bullying this October by donating 100 per cent of all new member enrollment fees now through Oct. 13 to its nonprofit partner, Boys and Girls Clubs of Canada. Everyone is invited to join for just $5 down, and then $10 a month with no commitment. Existing Planet Fitness members are also welcome to make an in-club donation to the cause during that timeframe.

The promotion helps support programs to prevent bullying and promote a culture of kindness through Planet Fitness' philanthropic initiative The Judgement Free Generation™.

Bullying has become all-too-common in today's society. In fact, 50 per cent of Canadian students report that bullying is a problem at their high schools.¹ As a company focused on eliminating judgement and intimidation, Planet Fitness is committed to addressing this issue. Planet Fitness was a sponsor of BGCC's 2017 National Youth Forum that took place in Ottawa in May 2017.

"Our clubs are safe, judgement free spaces for our members, and our goal is to extend that same culture of acceptance to youth and the communities we serve," said Chris Rondeau, Planet Fitness CEO. "We look forward to continuing to deepen our impact in the years to come."

"Through the work we do with children and youth across Canada, we get to see first-hand the impact that belonging, one of our core values, has on confidence and long-term success," says Owen Charters, President & CEO of Boys and Girls Clubs of Canada. "We are thrilled to continue our partnership with Planet Fitness to support pro-kindness initiatives that promote self-esteem, inclusion, and empowerment for our young people."

Planet Fitness offers extremely low membership fees and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully-equipped locker rooms, flat screen televisions and much more. To find a Planet Fitness club and take advantage of this limited time offer, please visit PlanetFitness.ca.

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2017, Planet Fitness had approximately 10 million members and more than 1,400 stores in 49 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95 per cent of Planet Fitness stores are owned and operated by independent business men and women. Visit www.planetfitness.ca and follow us at www.facebook.com/PlanetFitnessCanada, www.twitter.com/PlanetFitnessCA  and www.instagram.com/PlanetFitnessCA.

About Boys and Girls Clubs of Canada
As Canada's largest child- and youth-serving organization, Boys and Girls Clubs provide vital programs and services to over 200,000 young people in nearly 700 communities across Canada. During critical out-of-school hours, our Clubs offer safe spaces where young people can explore their interests, develop their strengths, and realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, and more. Our trained staff and volunteers help young people build the confidence and sense of belonging they need to overcome barriers, form positive relationships and mature into responsible, caring adults. Visit www.bgccan.com to learn more and follow us at www.facebook.com/bgccan and www.twitter.com/bgccan.

¹ PREVNet Canada LINK

SOURCE Planet Fitness

Media Contacts: Rohini Mukherji, APEX Public Relations, Director, 416-934-2101, [email protected]; McCall Gosselin, Vice President of PR & Communications, Planet Fitness, 603-957-4650, [email protected]