Heineken Revolutionizes Draught Beer in Canada with Recyclable Keg That Seals Freshness In

BrewLock technology ensures beer never mixes with outside air, carbon dioxide and mixed gases

TORONTO, April 4, 2016 /CNW/ - Canadians can now experience Heineken draught beer as fresh as the day it left the brewery in Amsterdam with BrewLock,  an industry leading dispensing technology developed by Heineken which delivers a perfectly carbonated pint to the consumer.

The BrewLock innovation is a double-walled, completely recyclable 20L plastic keg designed to address longstanding challenges associated with traditional kegs - keeping beer fresher for longer. The BrewLock system achieves this by ensuring no addition of air, carbon dioxide or mixed gases ever reaches the liquid to seal freshness in. A small, customized air compressor exerts pressure in the area between the shell and the bladder, pushing beer through draught lines untouched and guaranteeing a perfectly carbonated beer every time.

"Canadians can experience Heineken just like in Amsterdam, without having to go to Amsterdam," said Laurens Raven, Global Draught Master at Heineken. "This is a new chapter in a long history of innovations driven by Heineken and it will set the bar for how draught beer should taste. BrewLock provides a brewery fresh taste, the way the brewmaster intended it to be."

The BrewLock system provides a breakthrough solution to how beer is distributed and consumed. With a significantly lighter weight than steel barrels and the ability to stack horizontally when not in use, it simplifies the installation process and on-premise storage.

"Another benefit to accounts serving Heineken BrewLock is that the kegs deliver nearly 100 per cent yield so every last drop of profit is squeezed out of the keg," said Kaetlyn Graham, Marketing Manager at Heineken Canada. "Once emptied, they are completely recyclable and reduce the carbon footprint of the supply chain process."

BrewLock is available at select accounts nationally. Consumers can use the 'beer finder' on the Heineken Canada website to find a location closest to them. Consumers of legal drinking age will also be able to experience the taste of Heineken BrewLock draught along with first hand education of the technology from Heineken's Global Draught Master, Laurens Raven at a pop-up sampling event in Toronto. The event will take place on Saturday, April 9 and Sunday, April 10 from 12:00pm to 8:00pm daily at the southwest corner of King Street West and Blue Jay's Way.

For more information, you can visit brewlock.ca or follow Heineken on:

Facebook: Facebook.com/Heineken
Twitter: @HeinekenCA
Instagram: @HeinekenCA

About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

SOURCE Molson Coors Canada

For further information: Media only: or to request an interview, please contact Warren McDougald at Citizen Relations at warren.mcdougald@citizenrelations.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890