VERNON, BC, Nov. 27, 2014 /CNW/ - Heineken Canada is pleased to announce that it has signed a new 3 year partnership agreement with Silver Star mountain resort combining the strengths of Canada's number 1 Import Premium Beer with BC's third largest ski resort.
As a partner brand of Molson Coors Canada, this agreement not only brings with it the strength of Heineken, a globally recognized import premium lager which has just celebrated its 150th birthday, but also a first class portfolio of products. You can expect to see Heineken, Strongbow Cider, Newcastle Brown Ale, Coors Light and Granville Island Pale Ale being served at all five outlets on and off the mountain.
Anne Haight, Director of Sales and Marketing for Silver Star Mountain Resort, said "We're excited to be able to align our emerging brand with one of the world's most recognizable brands" she said. Both parties plan to develop several exciting on-mountain events as well as create engaging retail promotions throughout Canada.
Award-winning Silver Star is recognized as one of Canada's best family resorts. An intimate, colourful, mid-mountain village provides true slope-side lodging nestled in the heart of British Columbia's Thompson Okanagan region. In summer, the Silver Star Bike Park is widely regarded as one of the premier downhill mountain bike facilities in North America. "The year round appeal of this first class resort creates a prime backdrop for seasonal programming and brand support 12 months of the year, making this a partnership that our organization is genuinely excited to be a part of," says Barb Mitchell, Marketing Manager for Heineken Canada.
Silver Star Mountain Resort will open for the alpine season November 27th at 8:30amPT. With over 43 cm falling within the last few days and a current alpine base of 78 cm, the resort, located 22 km northeast of Vernon, B.C. and just an hour's drive from Kelowna International Airport, opened 19 alpine runs serviced by the Comet Six Pack and Silver Queen Quad chairlifts. Additional runs and lifts will be added as conditions allow. Silver Star's Nordic season opened November 21, and now offers over 38 km of groomed trails and more to follow with each new snowfall.
Every lift ticket at Silver Star offers unlimited alpine access, as well as endless runs at Tube Town Adventure Park, free skating on Brewer's Pond, and access to the resort's 55 km of Nordic trails and 16 km of snowshoe trails. And also new for this winter season, fat biking has been added to the mix. This year Silver Star joins the prestigious Powder Alliance, joining 12 U.S. resorts located throughout the Pacific Northwest, Colorado, California, Idaho, and New Mexico where pass holders receive three free days of skiing at each resort.
About Molson Coors Canada:
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K. and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67. Molson Coors also partners with Heineken N.V. to offer such global brands such as Heineken, Strongbow and Newcastle Brown Ale.
Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.
Image with caption: "Silver Star and Heineken (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20141127_C6081_PHOTO_EN_8610.jpg
SOURCE: Molson Coors Canada
For further information: For media information: Anne Haight, Director of Sales & Marketing, Silver Star Ski Resort Ltd., 250.558.6098, [email protected]; Barb Mitchell, Market Development Manager, Heineken Canada Inc., 604.363.5983, [email protected]