Great taste, zero alcohol and only 69 calories
TORONTO, Jan. 29, 2018 /CNW/ - HEINEKEN's latest innovation is now available in Canada. Heineken® 0.0 is an alcohol-free lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 330ml bottle or can. The brand's iconic green label has been turned blue – the colour associated with the alcohol-free category. Canada is proudly the first country in North America to launch Heineken 0.0.
Heineken's Master Brewers created the new alcohol-free beer using natural flavours, resulting in a beer brewed for beer lovers, by beer lovers.
"Removing alcohol from regular 5% Heineken would have been easy, but it wouldn't deliver the best tasting alcohol-free beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body," said Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN.
HEINEKEN is committed to introducing new and innovative products to meet consumer needs. HEINEKEN has seen strong growth in the alcohol-free segment and expect this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle. Heineken 0.0 gives consumers a choice for all their drinking occasions, without compromising on quality and taste.
"Heineken 0.0 provides Canadians who are increasingly interested in living a balanced, healthy lifestyle the opportunity to enjoy every beer moment, while also encouraging responsible alcohol consumption," said Beth Montgomery, Sr. Marketing Manager, Heineken Canada. "Heineken 0.0 is a refreshing beer that lets Canadians be part of every moment-made-for beer, whenever and wherever that may be."
Available in over 16 markets around the world, Heineken 0.0 is available at Grocery Nationwide and other select retailers. It comes in 330ml cans and bottles, 6 packs of 330ml cans and 6 packs of 330ml bottles.
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programs: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.heineken.ca and follow us on Twitter via @HEINEKENCA and Instagram via @HEINEKENCA.
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