Healthcare media company expands digital network to 200 screens, nationally
07 Jun, 2016, 06:30 ET
OAKVILLE, ON, June 7, 2016 /CNW/ - IDS Canada, the largest media company in Canada focusing specifically on healthcare waiting rooms, is expanding their unique digital poster network by adding a further 50 screens, 25 in each of Vancouver and Montreal. With a launch date of August 15, 2016, IDS Canada will have developed a substantial network of 200 digital poster screens in the top three urban areas in the country, generating over two million consumer impressions per month.
IDS Canada currently maintains 150 digital poster screens in high-traffic waiting rooms within the Golden Horseshoe Area of Ontario, with over 1.6 million impressions per month.
"We are very excited to be expanding our digital network, as it will provide additional value -- not only to our clients, but for physicians and patients within our healthcare waiting rooms," said Jeff Mamer, IDS Canada's Vice President. "Our clients have been very pleased with their campaign results based on our current offering; this growth will further allow advertisers to utilize a unique and targeted network that reaches millions of consumers each month."
This announcement comes as part of IDS Canada's initiatives to expand its digital offering in the Canadian market. By early 2017, a further 50 screens will be added in Ottawa, Calgary and Edmonton.
About IDS Canada
IDS Canada is a healthcare media company that offers the opportunity for industry players to communicate directly with health-conscious consumers. Operating for 17 years, IDS Canada has a national network of over 3,000 healthcare waiting rooms, and maintains strong relationships with over 7,000 healthcare professionals, reaching over eight million consumers per month across all demographics. Our networks offer integrated media solutions—both print and digital—and with excellent campaign results. Exceptional geographic coverage, a large and interested audience and a very efficient cost-per-impression, make IDS Canada a leader in out-of-home media in the healthcare space. Founded in 1999 and based in Oakville, Ontario – find more information at www.idscanada.net.
SOURCE IDS Canada
For further information: Jeff Mamer, Vice President, IDS Canada, T: 1-877-656-9996, E: [email protected]
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