AMSTERDAM, Dec. 16, 2014 /CNW/ - Health ingredients Europe has again proven its place within the food industry as the leading platform for health, natural and nutritional ingredients, with the 2014 edition bringing records breaking attendee numbers. From the 2-4 December 2014, more than 450 leading exhibitors, such as DSM, Naturex, Beneo, Gelita, DuPont Nutrition & Health, plus many more, were present on the show floor, showcasing their latest innovations in the world of health, natural and nutritional ingredients. 8,371 attendees (pending ABC Audit), from 93 different countries gathered in Amsterdam to source from the 4,651 ingredients at the show, to network with industry colleagues and to learn about new processes, technologies and industry trends.
Today's consumers have become more concerned than ever about what they are eating and are actively seeking healthy, natural and functional foods. This was clearly reflected at the show with the most sought after ingredients being proteins, plant extracts, functional foods, flavourings and nutraceuticals. Visitors to the show included professionals from companies such as Mars, Pepsico, Coca Cola, Unilever, Danone, Nestlé and Heinz, once again highlighting the importance of Health ingredients to the industry. 76% of these visitors held their company's purchasing power, with 36% being c-suite level executives.
Natasha Berrow, Group Director, Food ingredients Global commented, "The feedback from the exhibitors and visitors this year has been remarkable. The health ingredients industry is growing exponentially and that can be seen evidently by the growth of the show. 2014 has so far been our largest Health ingredients Europe, and also the most innovative show that we have produced. The increase in attendance, the high rebooking for 2016, plus the high energy in the halls was an affirmation of the success of the show. I'd like to express our appreciation for the fantastic support of all our customers."
Thomas Schmidt, Marketing Director, Beneo remarks: "Hi Europe is a great platform to present our highlights and innovations and we find exactly the right audience for our products. HiE is the most important European trade fair for us, we meet the right companies and work together to develop and reformulate their products."
Mathieu Dondain, Director Business Development, Nexira comments: "Hi Europe is one of the most important shows for us. It is excellent to promote new products and meet new customers. Amsterdam is a convenient place for the show as it was easy to reach and the venue is very nice."
The Health ingredients Europe show floor was also buzzing with features and educational programmes. A total of 2,095 attendees attended the seminar sessions, industry insights theatres, innovation tours and conferences, with the most popular topics being weight management, trends, sugar reduction and protein alternatives. New to Hi Europe was Fi TV, which generated much talk around the halls, with live interviews from the show floor, and live social media broadcasting.
Health ingredients Europe 2016 will return to Frankfurt, Germany, one of the leading European cities in the food and beverage industry. From the 29 November - 1 December 2016 it will bring together once again the largest congregation of health, natural and nutritional professionals together, under one roof.
About UBM EMEA
UBM EMEA connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as Routes, CPhI, IFSEC, Ecobuild, Seatrade, and many others, UBM EMEA exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across seven industry sectors.
About Food ingredients Global - the trusted route to market since 1986
Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, extensive data, digital solutions and high-level conferences, are now established throughout the world and provide regional and global platforms for all stakeholders, in the food ingredients industry. Over 500,000 people have attended our shows over the years with billions of Euros worth of business created, as a result. With over 25 years of excellence, our events, digital solutions and supporting products, deliver a proven route to market, with a truly global audience. For more information about the Food ingredients Portfolio please visit: http://www.figlobal.com
SOURCE: UBM EMEA