Havas Canada teams up with Habitat GTA to transform their web experience, giving the community a portal to contribute to affordable housing projects.
TORONTO, June 14, 2017 /CNW/ - Habitat for Humanity GTA (Habitat GTA), in partnership with Havas Canada, announced the launch of the new HabitatGTA.ca website.
In response to the growing need for affordable housing in the Greater Toronto Area, Havas Canada volunteered to help Habitat GTA re-imagine, and ultimately transform their web experience. The transformation took 10 months and involved a number of teams, including: digital strategy, user experience, design, development, and delivery in order to launch the site that moves Habitat's digital experience forward.
"Habitat GTA is a complex organization with a simple mission. Our model can be difficult to demonstrate and explain. This newly designed website allows us to overcome this barrier, and engage supporters online in a simple yet dynamic way that we have never been able to do before," says Ene Underwood, CEO of Habitat GTA.
Alex Chepovetsky, Chief Digital Officer at Havas Canada, who spearheaded this initiative, says "From the very beginning, we set out to gain a deep understanding of Habitat's mission in order to identify the areas where we could make an impact. By dramatically simplifying the experience, we made it easier for people to see the impact their involvement makes on families in the GTA by donating their time, money and stuff."
"When Alex volunteered his teams and resources to give us a much needed upgrade, we were so thankful; their generous support will make a huge difference in helping more families move from crowded, unhealthy living conditions into a safe, affordable Habitat homes," continues Ms. Underwood.
The new website offers a responsive interface and a brand new design, paving the path for volunteers to get involved and for families to have access to affordable housing.
"This is where we live, work, and play. Given the state of the housing market in the GTA, our team decided to get involved and help make a difference for families in need, and we're grateful that we're able to give back in this way," says Alex Chepovetsky.
ABOUT HABITAT GTA
Habitat for Humanity Greater Toronto Area (GTA) is a non-profit housing organization working with communities to build homes for local families in need of affordable housing. By offering zero down payment, no-interest mortgages capped at 30 percent of a family's income, Habitat GTA empowers families to achieve stability and self-reliance, so that they can build a better life for themselves and their children. With the support of donors and volunteers, we build homes along with partner families in Toronto, Brampton, Caledon and York Region, serving two-thirds of the GTA. Since 1988, Habitat GTA has built more than 360 homes for families, including over 1,000 children. Habitat GTA is one of more than 1,400 Habitat for Humanity affiliates worldwide sharing a common vision and purpose.
Habitat for Humanity GTA also operates 10 Habitat ReStore retail home improvement stores across the GTA, which sell donated, new and gently-used home furnishing and renovation materials at a fraction of the original price. ReStore proceeds go directly toward building Habitat homes.
ABOUT HAVAS CANADA
Havas Canada is the Canadian division of a global integrated communication agency that brings digital, mobile, media, and creative services to local and global brands. With reach into 121 markets, Havas helps Canada's leading brands become market leaders, while trailblazing into new markets worldwide.
SOURCE Habitat for Humanity GTA
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