Harley-Davidson rides into Toronto's urban core with new café

1903 – A Harley-Davidson Café is a unique gathering place that's part cafe and part brand experience, open now through September

TORONTO, June 17, 2016 /CNW/ - Harley-Davidson Canada took an unexpected turn today…into the world of coffee. The opening of 1903 – A Harley-Davidson Café is a bold step towards making their motorcycles and lifestyle more accessible to urban riders and enthusiasts in Toronto.  The unique venue is steeped in Harley-Davidson heritage and character, featuring décor inspired by the brand's 114-year history.  Named for the year Harley-Davidson was founded, 1903 – A Harley-Davidson Café, is located in the heart of the Ossington strip, a neighbourhood known for its diversity and craft culture.

"The café balances vintage and modern, and brings to life our distinct heritage, styling and character," says Harley-Davidson Canada, Managing Director, Anoop Prakash. "The venue will also host events for both experienced riders and those new to the sport of motorcycling at the same time showcasing our line-up of bikes geared for the city rider, starting under $8,000." 

The café racer culture in the '60s was a celebration of riding and the places where riders met to hang out. Even though cafés have changed, and the bikes have changed, the spirit endures. 1903 provides a unique experience blending motorcycling, coffee and conversation.

Part café and part brand experience, visitors who have never thrown a leg over a Harley-Davidson, they will now get the chance by taking a test ride on the JumpStart ride simulator, just one of the interesting features of the café.

There is also motorcycle workshop area called The Shed, where Harley-Davidson will host 'wrenching events' and shop talks for enthusiasts. Along with the inviting café atmosphere, 1903 – A Harley-Davidson Café will be an appealing place for new and experienced riders to meet up and share their passion for the sport of motorcycling.

Located at 96 Ossington Avenue, 1903 – A Harley-Davidson Café opens today through to the end of September, just in time for riding season.  All of the specialty coffee drinks served will be provided in partnership with Fahrenheit Coffee, an innovative Toronto fixture since 2011.  

About Harley-Davidson Canada
In August 2015, Harley-Davidson Inc. took over distribution in Canada as part of a global strategy to establish subsidiary units in its most important markets.  The new entity, Harley-Davidson Canada, has focused on bringing the full Harley-Davidson ownership experience to Canada.  Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel are available in 69 independent dealerships across Canada. Harley-Davidson plans further expansion in early 2017 with the appointment of three new dealers in Vancouver, Toronto and Montreal. For more information, visit www.h-d.com

About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

SOURCE Harley-Davidson Canada

Image with caption: "Today, Harley-Davidson Canada launched 1903 – A Harley-Davidson Café. Named for the year the company was founded, the café is a gathering place for urban riders and motorcycle enthusiasts located at 96 Ossington Avenue in the heart of the Toronto’s urban core. (CNW Group/Harley-Davidson Canada)". Image available at: http://photos.newswire.ca/images/download/20160617_C4131_PHOTO_EN_716251.jpg

Image with caption: "Anoop Prakash, Managing Director, Harley-Davidson Canada, enjoys a coffee at 1903 – A Harley-Davidson Café located at 96 Ossington Avenue in downtown Toronto which opens today. The café is a bold step towards making the company’s motorcycles and lifestyle more accessible to both experienced riders and those new to the sport. (CNW Group/Harley-Davidson Canada)". Image available at: https://photos.newswire.ca/images/download/20160617_C4131_PHOTO_EN_716253.jpg

For further information: SOPHIE SHIN, WEBER SHANDWICK, sshin@webershandwick.com, 416-642-7949

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