H-D Invites Consumers to Ride, React and Shape the Future of this New Bike at Léo Harley-Davidson, September 11 - 13
MONTRÉAL, Sept. 11, 2015 /CNW Telbec/ - Innovation, meet heritage. Recently Harley-Davidson (NYSE: HOG) revealed Project LiveWire – the first Harley-Davidson electric motorcycle.
In keeping with the company's customer-led product development approach, the company is taking Project LiveWire to consumers in Montreal, who will be able to ride the bike at Léo Harley-Davidson, September 11-13, and provide feedback to help shape the future of Harley-Davidson's first-ever electric motorcycle.
While not immediately for sale, Project LiveWire is specifically designed for the purposes of getting insight into rider expectations of an electric Harley-Davidson motorcycle.
"Harley-Davidson has reinvented itself many times in our history, with riders leading us every step of the way," said Anoop Prakash, Managing Director, Harley-Davidson Canada. "Project LiveWire is another exciting, rider-led moment in our history."
Spurred by Harley's heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don't yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience.
The Project LiveWire Experience began its tour in the U.S. in 2014 – kicking off with a journey down Route 66. After more than 30 tour stops, the Project LiveWire Experience is continuing the excitement with stops in the U.S., Europe and Canada throughout 2015. This is the first—and only—stop in Quebec and its last stop in Canada.
"This builds on many recent reinvention successes for Harley-Davidson." said Prakash. "In just the last few years, we've broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently-launched Project Rushmore, Street 500 and 750 and Project LiveWire."
An Innovative Approach to Advance the Possibilities of Personal Freedom
This exciting new ride blends the company's styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel.
Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.
Helping Preserve and Renew the Freedom to Ride for Generations
As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson.
"Preserving the riding environment is important to all of us," said Prakash. "Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 112 years, we think in generational terms about our great riding environments for the next 112 years."
Fans can learn more about Project LiveWire, as well as details for the Project LiveWire Experience stop at Léo Harley-Davidson September 11-13, ProjectLiveWire.com. Licensed motorcycle riders can also register online for their chance to demo the Project LiveWire Experience. In 140 characters or less, riders must use originality and creativity to tell Harley-Davidson why they should be among the first to take this historic ride on Project LiveWire. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.
About Harley-Davidson Canada
Harley-Davidson Canada is a subsidiary of Harley-Davidson Inc. and was established in 2015, when the company began direct distribution to all independently-owner Harley-Davidson dealers in Canada.
SOURCE Harley-Davidson Canada
Image with caption: "Anoop Prakash, Managing Director of the newly-created Harley-Davidson Canada, riding the LiveWire electric motorcycle - a prototype - at Léo Harley-Davidson in Brossard, QC, on Friday, September 11, 2015. (CNW Group/Harley-Davidson Canada)". Image available at: http://photos.newswire.ca/images/download/20150911_C5710_PHOTO_EN_495282.jpg
For further information: Jeanne Charlebois, 514-447-3936, [email protected]handwick.com