Hark the Grooming Angels Sing: Men Look Better When they Preen

Panasonic Poll Reveals Canadian Women Embarrassed by Scruff at Holiday Soirees

MISSISSAUGA, ON, Dec. 7 /CNW/ - Old Saint Nick can let his beard hang loose, but Canadian men need to step up their grooming game to schmooze successfully this holiday season. In fact, according to a recent survey conducted by independent survey company Decima on behalf of Panasonic Canada, 63 per cent of women would be downright embarrassed if their partner showed up to the office holiday party ungroomed. Considering only six per cent of guys across the country ever experiment with their look, how can men go from staid to stylish before the festive season begins?

"Getting mistletoe-ready is all about the details for men," said Korby Banner, grooming expert on the W Network's Style by Jury. "Areas like the Adam's apple and nape of neck are often neglected but should be shaved clean, eyebrows can be trimmed for a more polished look and stubble close to the lips should be removed. Adding trends into the mix can be fun, but the main thing is to look fresh."

With only 18 days left 'til Christmas, festivities are fast becoming a focus. When searching for trends to spruce up their style, men can look to the stars for inspiration on attracting the opposite sex. When asked which Canadian celebrity's grooming style they'd most like their partner to imitate, Kiefer Sutherland's clean shave came out on top (53 per cent) with women, followed by Keanu Reeves' stylish stubble (17 per cent). Few women would want the man in their life to imitate Don Cherry's goatee (four per cent) and Howie Mandel's soul patch (four per cent) can't seem to strike up a deal with the ladies either.

"A clean shave will always represent a classic look, but stubble can be sexy as long as it's properly groomed," said Banner. "Most men think stubble must be left alone, but facial hair should be softly groomed with an electric shaver's trimmer to make stubble stylish."

Not Your Dad's Electric Razor

To avoid facial faux-pas like razor burn and ingrown hairs this festive season, every guy's grooming kit should include tools to deliver the closest shave possible. The cutting edge technology built into Panasonic's new line of Pro-Curve shavers ($199.99 to $399.99*, available at retailers across the country and at www.panasonic.ca) includes a 13,000 RPM linear motor that creates the world's fastest, closest shave, and a perfect holiday gift for him. Added features include:

    -   World's sharpest inner blade (30 degrees)
    -   360-degree movement to grab hair growing in every direction - and
        won't harm gentle skin under the jaw line
    -   Top-of-the-line model, the ESLA93 includes a 14,000 RPM linear motor
    -   Fully immersible (in cordless mode)
    -   Can be used wet with shaving cream, or dry
    -   Self-cleaning
    -   Edging tool and trimmer

"I use the Pro-Curve because it fits seamlessly over the contours of the face, making all the hard-to-reach places a breeze to shave," said Banner. "If you're going to get groomed, this holiday or all year 'round, you need the right tools."

About Panasonic Canada

Panasonic appliances are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world's largest producers of electronic and electric products for consumer, business, and industrial use. All prices are in Canadian dollars. Consumers seeking more information on the company's products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access Panasonic's home page at www.panasonic.ca.

    * Prices shown in Canadian dollars and are suggested resale prices
        only. Resellers are free to set their own prices which may be higher
        or lower than the suggested price. Not all models are available at
        all locations.


For further information: For further information: Stephanie Bonk, Environics Communications, sbonk@environicspr.com, (416) 969-2755; Frances Manlucu, Environics Communications, fmanlucu@environicspr.com, (416) 969-2715

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