Hardcore Sports Radio Introduces...The Morning Jones

Original, new morning show hosted by North American radio personality Bomani Jones to be featured exclusively on SIRIUS Channel 98

TORONTO, Dec. 18 /CNW/ - Score Media Inc. (TSX: SCR) today announced that renowned radio personality, Bomani Jones, will be joining the voices of Hardcore Sports Radio with his new morning show, The Morning Jones. The three-hour broadcast will debut on SIRIUS Channel 98 air waves on January 11th, 2010 and will air weekdays from 7-10 am ET.

Broadcast live from North Carolina, The Morning Jones will feature in-depth analysis of the most pressing sports issues of the day as well as some of the most compelling live guests in sports radio. It will be a destination for hardcore radio fans to get their morning sports fix and direct access to Bomani, his opinions, his analysis and his devotion to hardcore sports radio. The Morning Jones will be less like a formatted radio show and more of a two-way conversation with fans. It will remove the barriers between broadcasters and listeners and help give a voice to North American sports fans - the true analysts of the sports world.

"At his core, Bomani Jones is like one of the many citizens of Hardcore Country - a devoted hardcore sports fan," says Mike Gentile, Program Director, Hardcore Sports Radio. "A popular radio personality, who has developed his style in the middle of the Duke/North Carolina rivalry, Bomani identifies on a personal level with both fans as well as athletes. He is the perfect bridge between the stars of sports and the people who watch them...and talk about them...and we welcome him to our team."

A Georgia native, who grew up in Texas and now resides in North Carolina, Bomani Jones is an accomplished on-air personality and a respected writer. He is a contributor to ESPN.com's Page 2 and previously hosted The Three Hour Lunch Break and Sports Saturday for the McClatchey Broadcasting Company, operator of numerous sports talk radio stations in the state of North Carolina. Jones has also taught at Duke University, along with other leading institutions, and has a rich background in music and pop culture.

"I couldn't be happier about joining the team at Hardcore Sports Radio," says Bomani Jones, Host, The Morning Jones. "I'm looking forward to working with all of the creative people at The Score and building a new, fresh approach to sports talk radio as well as a relationship with HSR's broad, diverse audience across North America."

    About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.6 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

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SOURCE Score Media Inc.

For further information: For further information: please visit www.hardcoresportsradio.com or contact: Score Media Inc., Sharon Lassman, Director, Communications, Score Media Inc., (416) 977-6787 ext. 2217, slassman@scoremedia.com

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