Halve a Mo to Honour a Bro: Men Urged to Fly Half-Mast on Last Day of Movember

TORONTO, Nov. 30, 2018 /CNW/ - As Mo Bros across Canada prepare to farewell their moustaches on November 30, the Movember Foundation is urging them to shave-down to a 'Half-Mast Mo' in one final fundraising act for men's health. Like a half-mast flag flown for those lost, a half-mast Mo pays tribute to the 587 Canadian men who should have been by our side this Movember, but instead died from a preventable cause. The call to reveal the lopsided look will close out a month that has seen more than 55,000 Mo Bros and Mo Sistas across Canada register with Movember to raise funds and awareness for prostate cancer, testicular cancer, mental health and suicide prevention. Support men's health and donate today at Movember.com.

"It has been such an incredible campaign this year, with so many Mo Bros and Mo Sistas across Canada joining us to raise much needed funds and awareness for men's health," said Ken Aucoin, Country Director, Movember Foundation. "After an incredible effort this Movember, we want to come together at the end of the month to pay our respects to the 587 Canadian men we have lost this month to prostate cancer, testicular cancer and suicide. Join us, shave your Mo to half-mast, and stop men dying too young."

Funds raised this Movember will continue to support our men's health projects such as TrueNTH, a national initiative supporting men with prostate or testicular cancer in their cancer journey; our Movember-Prostate Cancer Canada (PCC) prostate cancer research awards, which are leading the development of lifesaving tests and treatments; our work in suicide prevention, empowering men to stay mentally healthy and to better understand what to do in tough times. Money donated this year will also go towards new mental health projects supporting first responders, veterans, and socially isolated men.

2018 Movember Canada Stats

• 410km of moustache hair has been grown during the month
• Those that opted to Move for Movember by walking or running 60km over the month covered a combined total of almost 270,000 kms – the equivalent of circumnavigating the earth nearly 7 times.
• 872 Mo Bros and Mo Sistas participated on fire, police and EMS teams
• 106 NHL/NHLPA Teams participated as part of the Hockey Fights Cancer initiative

The state of men's health:

Throughout the month Mo Bros and Mo Sistas become walking, talking billboards, sparking conversations and raising critical funds that support breakthrough men's health projects, with the goal of changing the face of men's health.

• On average, men in Canada die 4 years earlier than women
• 1 in 7 Canadian men will be diagnosed with prostate cancer in their lifetime
• Testicular cancer is the most commonly diagnosed cancer in young Canadian men
• Each year, more than 2,900 men die by suicide in Canada
• In Canada, 3 out of 4 deaths by suicide are men
• Suicide is the second leading cause of death among Canadian males aged 15–44 years
• Globally, the rate of suicide is alarmingly high. A man dies by suicide every minute.

Connect with the Movember Foundation on Instagram, Facebook, and Twitter.

For more information, visit Movember.com.

About the Movember Foundation
The Movember Foundation has one goal: to stop men dying too young. As the leading charity changing the face of men's health, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million men and women has funded over 1,200 innovative projects across 20 countries. To donate or learn more, please visit Movember.com.

SOURCE Movember Canada

For further information: For media inquiries, please contact: Jo-Anne Stayner, Fresh Public Relations, [email protected], 604.603.0657