TORONTO, Nov. 6, 2014 /CNW/ - The magic of the holiday season is upon us and this year Hallmark is the direct link to the man in red. On Saturday, November 15, Hallmark's original movie Northpole will premiere on Bravo, providing a glimpse into the extraordinary world of Santa, Mrs. Claus and the elves. To help get Canadians into the holiday spirit, Hallmark is connecting consumers to the enchanted city through an exclusive line of products as seen in the film called Northpole so families can join in the fun at home as they prepare for the busy season.
"At Hallmark, we are always looking for new and innovative ways to help our customers connect with each other and with holiday being such an important season, we are excited to help bring the magic of Christmas to families across Canada this year," says Patrick Carr, president, Hallmark Canada. "Our exclusive collection, Northpole, includes products and activities as seen in the film. The line creates a direct connection to Santa's workshop that's sure to bring out the kid-like sense of wonder and excitement in all of us as we eagerly await the holidays."
A New Christmas Classic
The Hallmark Channel Original Movie Northpole is a fictional movie based on the real magical city, Northpole. The home of Santa, played by Robert Wagner, and Mrs. Claus, played by Jill St. John, has grown into a huge city powered by the magic of holiday happiness around the world. Yet the city is in trouble, as people everywhere are too busy to enjoy festive time together. The movie also stars Tiffani Thiessen as Chelsea; Max Charles as Kevin; Josh Hopkins as Ryan; and Bailee Madison as a mysterious elf, Clementine. Candice Glover makes a guest appearance as a gospel singer named Josephine. Northpole premieres only on Bravo on November 15 at 8 p.m. ET with encores running throughout the holiday season.
Products With a Magical Touch
For the first time ever, kids can bring a little piece of Northpole home and enjoy the same products used by elves in Northpole, including:
Northpole Communicator™: 'Tune in' each day throughout the Christmas season to talk with Santa, the elves or even Mrs. Claus.
Find Me, Santa! Snowflake™: Be 100 percent sure Santa finds you on Christmas Eve, with this magic snowflake that signals Santa via glowing LED lights.
Dance Like an Elf™: Forget the 'Roger Rabbit' or 'Running Man' … bust a move with new elf dances, such as 'Stir the Cocoa' or 'Wrap the Presents!' This is a perfect activity for kids, the entire family or holiday parties.
Treeluminator™ Christmas Tree Light and Sound Show. Exclusive to Hallmark Gold Crown stores across Canada, kids can count down the days until Christmas while lighting the tree the Northpole way! Press down the lever on the Treeluminator™ to activate a light and sound show for all your tree's spectators.
A Window into the World
Northpole1820.com offers a never-before-seen glimpse into Santa's magical city called Northpole, and it's specially delivered to families by Hallmark. For parents, the site is a fun introduction to Northpole, demonstrating products just as elves use them every day. For parents and children together, it's magic — complete with daily countdown activities, fun facts and a chance to see how elves live, play and share their anticipation for Christmas.
These products (all under $30) can be found where Hallmark products are sold. For more information and interactive fun, visit www.northpole1820.com.
About Hallmark Canada
Hallmark Gold Crown distributes and sells social expression products that help consumers create, celebrate and connect. Hallmark Canada has over 150 Gold Crown stores across Canada. Hallmark was originally founded by Joyce C. Hall in 1910 and currently employs artists, designers, stylists, photographers, writers and editors, who develop and design exclusive products each year. For more information, visit www.hallmark.ca.
Video with caption: "Video: The Hallmark Channel Original Movie Northpole is a fictional movie based on the real magical city, Northpole. Northpole premieres only on Bravo on November 15 at 8 p.m. ET with encores running throughout the holiday season.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20141106_C5099_VIDEO_EN_7625.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20141106_C5099_VIDEO_EN_7625.jpg&order=1&jdd=20141106&cnum=C5099
Image with caption: "As families prepare for the holidays, Hallmark is helping bring out the magic of the season with its exclusive line, Northpole. The Northpole Communicator™, pictured here, enables families to talk with Santa, the elves and Mrs. Claus. (CNW Group/Hallmark Canada)". Image available at: http://photos.newswire.ca/images/download/20141106_C5099_PHOTO_EN_7624.jpg
Image with caption: "On Saturday, November 15, Hallmark’s original movie Northpole will premiere on Bravo, providing a glimpse into the magical world of Santa, Mrs. Claus and the elves. To help get Canadians into the holiday spirit, Hallmark is connecting families to the enchanted city through an exclusive line of products as seen in the film called Northpole. The Treeluminator™, pictured here, will help kids count down the days until Christmas. (CNW Group/Hallmark Canada)". Image available at: http://photos.newswire.ca/images/download/20141106_C5099_PHOTO_EN_7623.jpg
SOURCE: Hallmark Canada
For further information: Derek Kirk, Veritas Communications, [email protected], 416-847-2117