City Chase heads East to Halifax after topping $1,000,000 raised in support of Right To Play
TORONTO, Sept. 6, 2012 /CNW/ - Four years ago City Chase, The World's Largest Urban Adventure Series, decided it needed to be more than just 6 hours of adventure. The Canadian born series brought on new title sponsor Mitsubishi Motors and along with it grew a fruitful partnership with charity Right To Play. Wrapping up its final year of the agreement, City Chase has encouraged over 40,000 chasers across 12 markets in Canada to show support and has just reached the $1,000,000 mark this summer. They will continue to celebrate this achievement September 15 during their City Chase event in Halifax.
"We didn't know how an adventure series like City Chase would fit into the traditional fundraising mold," said Johann Olav Koss, President and CEO, Right To Play. "It turns out we were right, they were anything but traditional and their creativity and dedication has set the model for incorporating charities into alternative-exercise event and has changed the lives of over 20,000 children."
In City Chase, teams of two Chasers must find and complete ChasePoint challenges hidden throughout Halifax based on clues they will receive. Chasers are encouraged to fundraise throughout the summer to earn incentives that will help them in the competition and potentially earn a spot in the 2012 Canadian Championships in the Yukon. Some incentives include teams' first ChasePoint (so they will only have to complete 9), a line bypass card as well as time advantages.
"City Chase is designed to push people out of their comfort zone, showcase the city, its history and culture," said Dave Nash, partner and vice-president, InField Marketing Group (creators of City Chase). "Halifax has so much to offer and sets a perfect backdrop for urban adventure."
City Chase returned to Halifax last year after a four-year absence, it hopes to be a staple on the calendar for years to come. The City Chase event will be starting and finishing at the Sands Of Salter on the waterfront. Popular past ChasePoint challenges include a repel down City Hall, pulling a bus, a giant slip and slide, nude art and a Fear Factor style challenge that can involve eating live insects.
Next year will be the tenth anniversary of City Chase and the event series plans on some bigger, better surprises following their mantra Expect the Unexpected… For more information or to register go to citychase.ca
A creation of InField Marketing Group, City Chase is a global consumer event series, offering unique experiential 1-day adventures that have toured various major markets throughout the world. Based in Toronto, InField Marketing Group has already successfully executed City Chase events in major markets across Canada, Europe, Australia, Asia and the United States. The City Chase Series has been recognized as Canada's Best Sporting Event each of the past seven years and has been the World's Largest Urban Adventure Series since 2004.
HALIFAX CITY CHASE - EVENT DETAILS
7:45-9:00 a.m. - Event Day Check-in @ Sands Of Salter
9:15 a.m. - The GoodLife Fitness Chaser Warm-up
9:30 a.m. - Official Welcome
10:00 a.m. - The Chase Is On!
4:00 p.m. - Course Closed
4:30 p.m. - Post Event Party - Pacifico Dancebar
SOURCE: City Chase
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