Häagen-Dazs explores passion at their pop-up, Bär Häagen-Dazs

The brand's first Canadian pop-up store features ice cream, macaron pairings, bars, a flight experience and Häagen-Hour

TORONTO, June 22, 2017 /CNW/ - Today, doors open to the public at Bär Häagen-Dazs – the brand's first Canadian pop-up store, fueled by the idea of passion. The shop inspires consumers to indulge in the highest quality ice cream and pursue their passions by trying anything from customized bars and ice cream scoops to macaron pairings and a unique ice cream flight experience.

"We wanted Torontonians to explore new, modern ways of enjoying Häagen-Dazs," explains Paul De Larzac, Marketing Director for Häagen-Dazs at Nestle Canada. "This pop-up showcases our profound passion for creating the world's best ice cream using the finest ingredients. We've put a lot of effort into pairing flavours for flights that represent a particular passion, while also ensuring the space itself encourages the exploration of passion."

Taking cues from wine tastings and whisky samplings the flights will allow guests to explore a variety of flavours carefully curated around different passion points of the Häagen-Dazs portfolio.

Bär Häagen-Dazs will host Häagen-Hour, the brand's own play on happy hour, where those 19+ can listen to music and enjoy specially curated delicious ice cream cocktails. More features include a Nespresso coffee bar which, in addition to the classic Nespresso repertoire, will be serving a moment of intense bliss with their featured mini ice cream bar affogato.

Amongst the classics, consumers can try the new Häagen-Dazs Spirits collection– a Canadian exclusive. Flavours to expect are Irish Cream Coffee & Biscotti, Rum Vanilla Caramel Blondie, Whiskey Chocolate Truffle, Rum Ginger Cookie and Vodka Key Lime Pie.

There are many ways to enjoy Häagen-Dazs at the pop-up, so the brand invites consumers into the space to spark a little passion in their daily routine before the program ends on July 22, 2017. 

What: Bär Häagen-Dazs

Where: Spoke Club, First Floor
600 King Street West, Toronto, ON M5V 1M3

When: June 22, 2017 to July 22 , 2017
Monday-Wednesday 11:00 a.m. to 9:00 p.m.
Thursday- Saturday 11:00 a.m. to 11 a.m.
Sunday 11:00 a.m. to 6:00 p.m.

Interview Opportunities: Sara Rodrigues, Marketing Manager for Häagen-Dazs at Nestle Canada

For more information please visit haagen-dazs.ca.

About Häagen-Dazs
For more than 50 years, our passion for crafting the perfect flavours and creamiest textures using only the finest ingredients Is what has set the Häagen-Dazs brand apart. We've never wavered on the principles that made us who we are from the very beginning. Today, the Haagen-Dazs brand continues to transform the finest ingredients into extraordinary experiences bite by bite.

About Nestlé
Nestlé is the world's largest food and beverage company present in 189 countries. Nestlé in Canada locally manufactures and/or distributes some of the world's most recognized and trusted brands, including LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE and NESTLÉ DRUMSTICK. Its 3,500 employees in approximately 20 locations across Canada are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. The company's performance is driven by its Nutrition, Health and Wellness strategy. In 2016, Nestlé celebrated its 150-year anniversary, and has been present in Canada since 1887.

SOURCE Nestlé Canada

For further information: Media Contact: Nestlé Media Line, (416) 218-2688 or Corporate.Affairs@ca.nestle.com


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