Will Also Serve as Executive Vice President of Publicis Worldwide
PARIS, Aug. 18, 2015 /CNW/ -- Global CEO of Publicis Worldwide, Arthur Sadoun, today announced the appointment of Guillaume Herbette as CEO of MSLGROUP and Executive Vice President of Publicis Worldwide. The appointment is effective August 24, 2015.
Herbette, who currently serves as global Vice Chairman of Operations at FleishmanHillard, will succeed Olivier Fleurot, who moves into an SVP role within Publicis Groupe.
As well as leading MSLGROUP, Herbette is also tasked with partnering with Sadoun to create more seamless ways of working with all Publicis Groupe brands – such as Leo Burnett, Saatchi & Saatchi, BBH, Starcom Mediavest Group, ZenithOptimedia, Publicis.Sapient and Publicis Healthcare Communications Group – to enhance the client offering across the communications spectrum.
In making the announcement, Sadoun, to whom Herbette will report, noted "Guillaume's rich knowledge of the US market, global strategic vision, and valuable professional services experience are key assets that will contribute to MSLGROUP's growth. Under his leadership, and with the support of Publicis Worldwide, I see a bright opportunity for MSLGROUP to lead the change within the PR industry, and for its clients, via an exclusive offering that combines influence, brand management and commerce."
Publicis Groupe Chairman & CEO Maurice Levy said, "I'm very pleased to have Guillaume on board as this will accelerate MSLGROUP's growth within our Groupe through better integration with all our entities, providing them with the necessary complement of PR. This close collaboration with Publicis Worldwide will lead to the development of models that will be applied to all the Groupe's entities."
"I'm honored and grateful to be given the opportunity to lead this exceptional organization of creative and talented professionals," said Herbette. "This is a terrific opportunity that any leader would welcome. I am confident that with our talented team of communications professionals, I will build on the progress that Olivier achieved over the past six years. This is a responsibility that I accept with great confidence and determination. I am personally committed to both enhancing MSLGROUP as a great organization to work for, while at the same time ensuring that our clients are front and center of everything we do."
In his role as CEO of MSLGROUP, Herbette will be responsible for overseeing all MSLGROUP entities, including the global events offering through Publicis Live, PBJS and Publicis Events, as well as strategic communication consultancies such as Kekst & Company, CNC and JKL.
Herbette brings over 25 years of relevant experience to his new role. After joining FleishmanHillard in 1998, he assumed jobs of increasing responsibility throughout the Europe, Middle East and Africa region. He later served as chief operating officer for the firm's US Eastern and Western and Canada regions. He then assumed his Vice Chairman duties in 2010. In that role, he was responsible for FleishmanHillard's overall operations and growth. Throughout his career, Herbette spent more than 10 years in the US.
Herbette began his career with PwC in 1991, in the company's Paris office. From 1995 to 1998, he was part of the global professional services firm's corporate finance group in New York, where he gained extensive experience in transactions, including mergers and acquisitions.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
About Publicis Worldwide:
Publicis Worldwide is a global creative agency, with 89 years' experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. With over 13,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, L'Oreal, LG, Luxottica, Nestle, Orange, P&G, PayPal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.
Publicis Worldwide is a part of Publicis Groupe.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.