KELOWNA, BC, Aug. 15, 2018 /CNW/ - GTEC Holdings Ltd. (TSXV: GTEC) (OTC: GGTTF) ("GTEC" or the "Company") is pleased to announce that Lawrence Law has been appointed as GTEC's Global Marketing & Branding Director. Mr. Law was previously employed at Diageo plc ("Diageo"), the world's largest alcoholic beverages company.
At Diageo, Mr. Law was Global Brand Director for Johnnie Walker's Blue Label and Super Premium Portfolio. He was accountable for building a premium brand strategy, revenue performance and growth of Johnnie Walker's Luxury Portfolio globally. During his 10-year tenure at Diageo, he spearheaded multiple pioneering marketing and product innovations including Johnnie Walker's Luxury Retail Experiences, Digital Product Personalisation and the Casks of Distinction Single Malts Program.
Lawrence brings a vast amount of advisory experience working with clients from all sectors including banking, automotive, technology and luxury sectors, where he built a broad range of deep marketing skills across multi categories and business functions. The future adult-use market can pivot into many different directions including opportunities and partnerships in the pharmaceutical, alcohol, and tobacco space. Lawrence's wide range of sector experience, especially in a highly regulated and competitive market, will be vital in shaping GTEC's branding strategy.
"I'm very excited to be part of this new game changing category and even more excited to be part of GTEC's ambition and purpose," said Lawrence Law.
"We are very pleased to have Lawrence join our team," said Norton Singhavon, Chairman and CEO of GTEC. "With GTEC's focus on premium quality craft cannabis, we are confident that he will play a key role in the future development of our premium retail brands and products."
GTEC was founded in 2017 to capitalize on opportunities in the nascent and rapidly growing legal cannabis industry. GTEC is a public corporation listed on the TSX Venture Exchange and based in Kelowna, British Columbia. GTEC is focused on growing premium quality craft cannabis in purpose-built indoor facilities. GTEC currently holds a 100% interest in GreenTec Bio-Pharmaceuticals Corp., Alberta Craft Cannabis Inc. Grey Bruce Farms Inc., Falcon Ridge Naturals Ltd., Tumbleweed Farms Corp., Zenalytic Laboratories Ltd., and Spectre Labs Inc.
To view more about the company or to request our most recent corporate presentation, please visit our website at www.gtec.co
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The securities of the Company have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION: This news release includes certain "forward-looking statements" under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; delay or failure to receive board, shareholder or regulatory approvals, where applicable and the state of the capital markets. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.