Well over one million employees and their family members in the GTA are
covered by their Employee and Family Assistance Program, 24/7
professional counselling and support to help with work and life
TORONTO, Sept. 24, 2013 /CNW/ - Morneau Shepell (TSX: MSI), under its
Shepell•fgi brand, today launched an advertising campaign in the
Greater Toronto Area to increase awareness of how Employee and Family
Assistance Programs (EFAPs) can help with family, financial and career
The campaign highlights three of the most common sources of stress -
kids, work and bills, along with a website address (www.LessStressMoreHappy.com), and a toll-free number (1-855-369-9477) the general public can call.
During the campaign, the company's care access centres will respond to
anyone calling its toll-free line for support with bills, work or kids.
Service representatives are available 24 hours a day, seven days a
week. Individuals not covered by their employer's EFAP will be given
an information kit, which includes helpful resources and a list of
organizations that can provide further support.
"The purpose of the campaign is to heighten awareness of the
effectiveness of an EFAP," said Stephen Liptrap, Executive
Vice-President, Morneau Shepell and General Manager, Shepell•fgi.
"Based on our knowledge of all the stresses we face today in general,
it's highly likely there are many of us who could benefit from the help
of an EFAP and we may not be using the services we already have."
Liptrap adds, "As the pioneer and leader of the EFAP in Canada, our job
is to help employees with the increasing stresses and difficulties of
modern, everyday life. If we can help them with the issues they face
in all areas of their life, they will be better able to focus on work
when they're at work and be more productive as a result. It's a win-win
for the employee and their employer."
The campaign is targeting commuters, in general, through print ads in
the free Metro paper, on TTC subway platform billboards and on select
screens in downtown elevators. The campaign is scheduled to run from
September 24 until October 14.
All information shared by callers remains completely confidential and is
never released to an employer. The information is collected to provide
general data to help the EFAP provider understand the needs of its
users in order to provide the best most relevant service possible.
About Morneau Shepell Inc.
Morneau Shepell is the largest company in Canada offering human
resources consulting and outsourcing services. The Company is the
leading provider of Employee and Family Assistance Programs, as well as
the largest administrator of retirement and benefits plans. Through
health and productivity, administrative, and retirement solutions,
Morneau Shepell helps clients reduce costs, increase employee
productivity, and improve their competitive position. Established in
1966, Morneau Shepell serves more than 8,000 clients, ranging from
small businesses to some of the largest corporations and associations
in North America. With approximately 3,300 employees in offices across
North America, Morneau Shepell provides services to organizations
across Canada, in the United States, and around the globe. Morneau
Shepell is a publicly-traded company on the Toronto Stock Exchange
(TSX: MSI). For more information, visit morneaushepell.com.
SOURCE: Morneau Shepell Inc.
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