GSM Project to Design Observation Deck Experience at the Top of New York's Newest Skyscraper

MONTREAL, Dec. 8, 2016 /CNW Telbec/ - GSM Project is announcing its collaboration with SL Green Realty Corp. on the design of the upcoming observation deck experience at One Vanderbilt, a 1,401-foot skyscraper scheduled to open in New York City in 2020.

One Vanderbilt will be located just west of Manhattan's Grand Central Terminal and will be home to an observation deck sitting more than 1,000 feet above the city. Featuring an indoor and outdoor experience, the observation deck, directly connected to Grand Central, will offer spectacular views and notable proximity to important landmarks like the Chrysler Building and the Empire State Building.

"We are excited to be working with GSM Project on the development of the observation experience at One Vanderbilt," said Robert Schiffer, Managing Director, SL Green Realty Corp. "The GSM team brings a depth of knowledge and perspective that has really allowed us to push our collective thinking and explore the potential of the space in exciting ways. We're certain that this collaboration will result in the most exciting observation deck experience in the world."

"This is an incredible opportunity to take the observation experience to the next level" said Yves Mayrand, President and Chief Creative Officer, GSM Project. "Being connected to such an iconic hub and landmark, in a location that will offer the best views of all of New York City – and starting with a clean slate offered by a new build – we really have the freedom to create an integrated and holistic experience for visitors."

About GSM Project

GSM Project is a full-service design firm specialized in the creation and production of visitor experiences. Headquartered and founded in Montreal in 1958, and with offices located in Dubai and Singapore, the company collaborates with a wide range of clients across the globe to design and develop impactful immersive experiences. Among almost 1000 projects in its long history, GSM Project has led the design of many observation deck experiences including full execution for At the Top Burj Khalifa in Dubai (2010, 2014), Au Sommet Place Ville Marie in Montreal, Canada (2016), and ION Sky in Singapore (2011) as well as experience concepts for SkyRise Miami in Miami, USA (2016) and The Shard London Bridge in London, England (2012). For more information, visit

About SL Green Realty Corp.

SL Green Realty Corp., an S&P 500 company and New York City's largest office landlord, is a fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing, and maximizing value of Manhattan commercial properties.


SOURCE gsmprjct

For further information: Catherine Cattoen, Marketing Manager, GSM Project,, +1 514 623-0037


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