GSM Project and Pointe-à-Callière, Archaeology and History Complex, Unveil A New Experience Showcasing The Museum's Archaelogical Remains

MONTREAL, Jan. 25, 2017 /CNW Telbec/ - GSM Project is announcing the official unveiling of an updated showcase at the Pointe-à-Callière archaeology and history complex in Montreal, Canada. GSM collaborated with the Museum to improve the visitor experience using new technology and interactivity.

GSM produced an immersive multimedia installation in the market square archaeological site. Bringing together sound, image, and narration, this unique visual installation uses a system of lighting structures to allow visitors to discover the people and buildings of Old Montreal over the past 500 years.

The Great Peace Treaty of 1701 now has its own dedicated space at the Museum. For this installation, GSM designed a visual projection featuring the various players of the time, as well as a touch screen that lets visitors interact with the painted glass murals of artist Nicolas Sollogoub.

GSM and the Museum have also developed three interactive games that invite visitors to test their knowledge of Montreal's history throughout the ages.

"GSM Project has done excellent work that both enhances the Pointe-à-Callière experience and highlights the founding of Montreal," explained Francine Lelièvre, Director General of Pointe-à-Callière, Montreal's archaeology and history complex. "This new way of presenting the ruins is more contemporary and creative, and makes the space more accessible to our public. The team at GSM knew how to build on the avant-garde and technological tendencies that have distinguished the Museum for the past 25 years."

"This was an incredible opportunity to totally rethink the visitor experience of Montreal's most cherished archaeological site" said Nathanael Meyer, Creative Director and Head of Design, GSM Project. "GSM has had the pleasure of collaborating with Pointe-à-Callière on several occasions since its grand opening in 1992. The Museum was bold and daring in its revitalization of the permanent exhibition. The result is an unconventional and contemporary look at archaeology and the history of Montreal."

About GSM Project

GSM Project is a full-service design firm specialized in the creation and production of visitor experiences. Headquartered and founded in Montreal in 1958, and with offices located in Dubai and Singapore, the company collaborates with a wide range of clients across the globe to design and develop impactful immersive experiences. In its long history, GSM Project has led the design of exhibitions at many renowned museums, including the National Museum of Singapore, the Canadian Museum of History (Ottawa), the Anchorage Museum (Alaska, USA), and Quebec's Musée de la Civilisation (Quebec City, Canada).

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About Pointe-à-Callière, Montreal's Archaeology and History Complex

Pointe-à-Callière is a museum of archaeology and history in Old Montreal, Canada. It was founded in 1992 as part of celebrations marking Montreal's 350th birthday. Designated a national archaeological and historic site, Pointe-à-Callière presents centuries of history from the settlements of the First Nations to the present day. Located on the very site where Montreal was founded in 1642, the Museum is home to remarkable architectural ruins that are showcased on site.



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For further information: Catherine Cattoen, Marketing Manager, GSM Project,, +1 514 623-0037

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