Groupe Park Avenue is following the trend and will open its dealerships every Saturday
29 Jul, 2014, 12:13 ET
BROSSARD, QC, July 29, 2014 /CNW Telbec/ - No longer having a choice but to go with the market flow, Norman Hébert, President and CEO of Groupe Park Avenue, announced last Monday to all personnel that the automobile consortium will be open every Saturday starting September 6, 2014.
For two years now, the number of car dealerships opening on weekends has multiplied and this shift in the industry represents a major challenge. In fact, the realities of the marketplace are obvious and, in order to remain in the race, Groupe Park Avenue is following the trend and will be open every Saturday starting on September 6, 2014. In the announcement made to personnel, Norman Hébert said, "To respect our sales team, we never favoured the option to be open on weekends, but now that the trend has grown amongst the competition, we have no other choice but to jump into the mix in order to protect our market share."
In a second news release sent to employees, Mr. Hébert detailed some key points regarding the current position of Groupe Park Avenue. In summary, employees will benefit from two days off a week; dealerships will be closed on Sundays but open Saturdays from 10AM to 4PM. In addition, the dealerships will close at 6PM on Fridays and current holidays will be maintained.
Advertising to this effect is anticipated shortly. "We will take all the necessary steps to maximize the positive impact of this change in order to make sure that it translates into a significant increase in the number of units sold," added Mr. Hébert in his announcement.
About Groupe Park Avenue
Well established mostly on the South Shore of Montreal, this family-owned automobile enterprise has been in business for 55 years and employees 650 people. Today, this automobile consortium groups together 18 dealerships for luxury and intermediate brands. The main mission is to guide clients for all their car needs by offering a diversified choice of reputable brand-name vehicles. groupeparkavenue.com
SOURCE: Groupe Park Avenue
For further information: Lucie Vincent, Executive Assistant, Groupe Park Avenue, 514.899.0440, [email protected]
Share this article