Group Germain Hotels Takes the Reins of Hôtel La Ferme: Hôtel La Ferme Becomes Le Germain Hotel Charlevoix - Pool Terrace Surrounded by a Hammock Garden to Brighten the Experience - Annie Bouchard promoted Regional Sales Director

QUÉBEC CITY, June 11, 2015 /CNW Telbec/ - Group Germain Hotels, operator of Hôtel La Ferme as of June 1st, is very pleased to announce a series of new features at the hotel, most notably, the addition of a swimming pool and a change of name to Le Germain Hotel Charlevoix.

Moving forward as the newest member of Group Germain Hotels' network, it was only natural that the hotel would adopt a name in fitting with the Québec City-based family business. "Including the region of Charlevoix in the establishment's name was important, as travellers often choose a destination first when planning their vacations," explained Christiane Germain, Co-President of Group Germain Hotels. " We also wanted to benefit from the national reputation of our Le Germain banner so as to attract new visitors in the area."

"Moreover, it's important to note that the authentic farm experience will remain unchanged. Taking the time to slow down and watch sheep grazing in the fields is part of the charm of a stay at this hotel," said Jean-Yves Germain, Co-President of Group Germain Hotels. "We intend to preserve the unique spirit and character that inspired the creation of the hotel, and that guests enjoy so much," he added.

This summer, guests will also have the opportunity to cool off with the addition of an in-ground pool on-site, further enhancing the resort experience. Located near the Spa du Verger, it will be surrounded by beautifully landscaped grounds, complete with a hammock garden where people can sway gently. Another interesting fact is that the pool will be heated for the enjoyment of swimmers, young and old.

Annie Bouchard, promoted to Regional Sales Director
Finally, Group Germain Hotels is proud to announce that Annie Bouchard, formerly head of sales at Groupe le Massif, was promoted to the position of Regional Sales Manager for Group Germain Hotels. Ms. Bouchard is now responsible for the sales teams of seven establishments, including all of the Québec hotels, plus Alt Hotel Halifax.

Graduated with a Bachelor of Administration degree from the Université du Québec à Montréal, and specializing in tourism management, Annie Bouchard has worked in the tourism industry for over 25 years. With experience earned in both Canada and the United States, her knowledge is closely linked to different business markets and resorts.

Ms. Bouchard is also involved in her community as a member of the Strategic Office of the Faculty of Medicine at Université Laval. Her rich experience, her knowledge of the field and her dynamism will certainly be valuable assets in her new role within Group Germain Hotels.

About Group Germain Hotels
Ranked among Canada's 50 Best Managed Companies, Group Germain Hotels is a family-owned business from Quebec City that owns and operates the Le Germain Hotels and the no-frills-chic Alt Hotels across Canada. The company is known for its irreproachable warmth and the impeccable style of its hotels. Each year, its team of 750 employees welcomes guests for a total of 325,000 overnight stays, bringing the total number of stays to about 3 million since the opening of the first hotel in 1988. For more information, visit

Photos of Le Germain Hotel Charlevoix can be downloaded via We Transfer here.


SOURCE Groupe Germain

Image with caption: "Le Germain Hotel Charlevoix (CNW Group/Groupe Germain)". Image available at:

For further information: For interviews, please contact: Julie Tremblay, National Public Relations Manager, Group Germain Hotels,, 514-954-0702


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