Iconic Dutch lager to spotlight independent filmmaking as part of multi-year sponsorship
TORONTO, Jan. 16, 2012 /CNW/ - Today, Grolsch was named the official beer sponsor of TIFF, an international leader in film culture and producer of the world-renowned Toronto International Film Festival. The partnership provides a platform to introduce Grolsch Film Works in Canada - a new, innovative program designed to support emerging filmmaking talent and bring indie cinema to a wider audience.
Since its inception in 1615, Grolsch has been driven by an independent spirit. From the iconic swing top bottle, to instigating a double-hop brewing process that results in a beer with a bolder, more interesting flavour, Grolsch has long been a champion of creativity and independent thinking.
"TIFF's exceptional reputation for spotlighting and supporting new and emerging filmmaking talent made it the perfect partner for Grolsch to bring its global commitment to indie cinema to life in Canada," said Stewart Cowan, General Manager of Grolsch in Canada.
As part of the partnership, Grolsch will serve as presenting sponsor of TIFF's Discovery Programme, showcasing captivating work from up-and-coming filmmakers from around the world during the Toronto International Film Festival.
"We are delighted to have Grolsch on board as the official beer of TIFF," said Piers Handling, Director and Chief Executive Officer, TIFF. "We look forward to working together to champion the work of budding filmmakers from around the world. Raise a glass to Grolsch!"
About Grolsch Film Works
Grolsch Film Works is a global initiative with the purpose of representing the true spirit, inspiration and talent behind the emergent independent film industry. Its goal is to promote and cultivate up-and-coming filmmakers, actors, directors and the genius that goes into making inspiring indie movies through funding projects and showcasing their work worldwide.
The program's premier project is developing a unique, experimental feature film entitled The Fourth Dimension in collaboration with VICE Films. The film will weave together three original 30-minute shorts by international, award-winning film directors Harmony Korine (credits include Kids, Gummo and Mister Lonely), Alexsei Fedorchenko (credits include Silent Souls) and Jan Kwiecinski (credits include Incident).
In addition to TIFF, Grolsch Films Works sponsors the San Francisco International Film Festival and the Brooklyn Film Festival in the United States, Future Shorts and the Beat Film Festival in Russia, Shorts Up in Romania and Mlodzi i Film in Poland.
For more information visit www.grolschfilmworks.com
Grolsch is a super-premium, heritage beer brand that has been brewed in the Netherlands for almost 400 years. Its bold flavour profile and unique swing top bottle have made it a favourite amongst consumers seeking an approachable, interesting beer brand.
Outside of Canada, important international markets for Grolsch include the United States, South Africa, the United Kingdom, France, Germany, Sweden, Poland, Romania, Russia, Australia, New Zealand and South Korea.
Image with caption: "Iconic Dutch lager, Grolsch, has been named the official beer sponsor of TIFF, producer of the world-renowned Toronto International Film Festival. (CNW Group/Grolsch)". Image available at: http://photos.newswire.ca/images/download/20120116_C4211_PHOTO_EN_8935.jpg
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