Grey Group Acquires Tank In Canada

The World-Class Healthcare Agency Becomes Part of Grey Canada

NEW YORK, Dec. 19, 2016 /CNW/ -- Grey Group, the global marketing communications company, today announced it has acquired Tank, a leading full-service healthcare and consumer agency with offices in Montreal.

Tank will retain its name and become part of Grey Group Canada which already operates in Toronto, Vancouver and Montreal.  Marc Lanouette, President of Tank, will become CEO of Grey Group Canada.

In making the announcement, Michael Houston, Global President and CEO of Grey North America, said, "We are delighted to welcome Tank to Grey.  This acquisition reinforces our longstanding commitment to expand our capabilities and critical mass in the Canadian market, especially in Quebec, as well as in the important healthcare sector." 

Houston continued, "Marc Lanouette, who takes the helm of Grey Group Canada, has built a premier healthcare agency serving blue-chip clients with world-class strategic and creative brand-building expertise.  We intend to build Tank's footprint in the U.S., Europe and Asia beginning in 2017."

Tank: A Snapshot

The full-service agency, with healthcare and consumer divisions, was founded in 2007.  Tank's fiscal 2016 net revenues were CAD$14 million as of April 30, 2016. The company ­­­­employs 120 people at its two offices in Montreal.  Its client roster includes AbbVie, BMS, Pfizer, Eli Lilly, Lundbeck, Telus Health, Department of Canadian Heritage and Caisse de depot.  Tank was recognized with a Cannes Lion in 2016 in Radio.  Its key management will continue to oversee the agency.

Marc Lanouette said, "We are thrilled to join forces with Grey, a recognized global creative powerhouse, whose 'Famously Effective' philosophy mirrors our culture.  Together, we will accelerate the growth of Grey Canada and export Tank's unique healthcare marketing model worldwide in the years to come."

Rob Dickson of R&D Venture Partners served as an advisor to Grey Group.

About Grey Canada

Grey Canada is part of the advertising network of Grey Group, led by James R. Heekin III, Chairman & CEO.  Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of "Famously Effective Since 1917," Grey Canada serves a roster of the world's best-known brands including P&G, Brown-Forman, GlaxoSmithKline, HSBC, The Salvation Army and Volvo. Grey is one of Canada's most awarded agencies for "famously effective" work including Cannes Lions, CASSIES, EFFIES, ADCC's and the D&AD Impact Awards  (

Owen Dougherty


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