Creator François Thibault hosts exclusive launch to introduce new luxury spirit in Canada
TORONTO, July 25, 2014 /CNW/ - GREY GOOSE®, the world's best tasting vodka announces the global launch of an extraordinary new, ultra-premium expression of GREY GOOSE® – GREY GOOSE® VX spirit drink. The new liquid represents a spirit like no other. To mark its official launch in Canada, creator and Maître de Chai François Thibault hosted an intimate unveiling and private tasting session for a select group on Lake Joseph in Muskoka.
Thibault, whose passion for crafting extraordinary spirits was fostered as a cellar master in Cognac, has once again defied convention with the introduction of this spirit that draws on exceptional French craftsmanship and heritage, yet is truly innovative. GREY GOOSE® VX brings together the world's leading super premium vodka with a hint of precious cognac. The "Vodka Exceptionelle," is masterfully crafted with cognac grapes drawn exclusively from the Grande Champagne cru, regarded by many connoisseurs as the very finest of the six cru within the region.
"From its inception, GREY GOOSE® has always pioneered new and exciting territories," said Thibault. "In creating GREY GOOSE® VX, I wanted to capture the aromatic notes of a precious cognac, bringing its delicate essence of orchard fruits, plum, apricot and the mild flavors of wild honey to the remarkable character of GREY GOOSE® vodka."
The rich, subtle taste of GREY GOOSE® VX conveys a harmonious balance of white fruit blossom, honeysuckle and violet with hints of apricot and a long, lingering finish. The balance is subtle and harmonious and rich yet delicate with a long, full finish. The recommended serve is on the rocks in a brandy balloon glass.
"This really is a significant change for the vodka/white spirits category," said Lisa Mazurkewich, Brand Director, Bacardi Canada Inc. "It expands the vodka experience for luxury spirits connoisseurs across both white and dark categories. It is a serious demonstration of how GREY GOOSE®, as segment leader, can shape the future as part of our continuing commitment to drive premiumization, differentiation and category growth."
GREY GOOSE® VX is presented in an exquisite decanter made from 'extra flint' glass, which is known for its exceptional quality. The bottle shape and fine detailing are inspired by prestigious French decanters, with rounded shoulders and a pronounced heavy-set stopper, while still retaining contemporary design cues from the original GREY GOOSE® bottle.
GREY GOOSE® VX will be available for purchase in select liquor outlets across Canada beginning September 2014. With film festival season around the corner, industry stars will have their chance to celebrate with GREY GOOSE® VX in Toronto, where this spirit drink will be a feature serve during the exclusive GREY GOOSE® festival parties. In stores, the decanter is presented in a luxury gift box, with a suggested retail price at $100 CAD (750ml), and just in time for the gift-giving season.
For cocktail recipes and photos from the launch event, please visit this link.
ABOUT GREY GOOSE® VODKA
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardie region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (Region), that is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Cherry Noir Flavored Vodkas and GREY GOOSE VX Spirit Drink. www.greygoose.com
The GREY GOOSE® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
GREY GOOSE AND VX TRADE DRESS ARE TRADEMARKS.
VODKA WITH A HINT OF COGNAC - SPIRIT DRINK - 40% ALC. BY VOL.
(OF WHICH 95% VODKA AND 5% COGNAC).
SOURCE: Grey Goose VX
For further information: MEDIA CONTACT: Lisa Kwong, Narrative PR, [email protected], 416-922-2211 ext. 3384