TORONTO, Sept. 6, 2012 /CNW/ - Greenwin Inc. (www.greenwin.ca), a leading Canadian landlord, property manager and developer, has officially announced a partnership with the international Pay it Forward Movement (PIF).
Greenwin is the first real estate firm to join PIF and the very first corporate sponsor of the new It's Cool to be Kind (C2BK) program, which, through a simple white bracelet, promotes action-oriented pro-kindness awareness among school-aged children and young adults from pre-school to college worldwide.
Says Charley Johnson, head of the PIF Foundation: "We are so excited about PIF's C2BK program and its potential to change the mindsets of children. With the support of Greenwin, our goal for this bracelet to become the new symbol of cool is already gaining traction in a big way."
C2BK was created to associate being cool and popular with being kind, accepting others and taking positive action in the form of random acts of kindness. The PIF bracelet, created and patented by Charley Johnson, was chosen as the new symbol of cool because it can be worn 24/7 by everyone. As well, it is affordable and can be easily shared as a way to encourage altruism.
"Greenwin's core focus is people. Our residents, our clients, our team and the neighbourhoods surrounding our properties are all affected by our company's actions," says Jessica Green, Corporate Communications, Greenwin Inc. "Given this potential to have such a profound effect on the lives of others, we have dedicated ourselves to a longstanding tradition of community-based philanthropy. Supporting PIF and the C2BK program fits seamlessly with our vision."
Greenwin's sponsorship will be providing bracelets for the program. All money collected will be put back into the purchase of more bracelets for more wrists around the world.
About Greenwin Inc.
Greenwin is one of Canada's largest privately owned real estate firms. Headquartered in Toronto, our company has a combined staff of 500+ employees. We professionally own and/or manage more than 1,000,000 sq.ft. of commercial space and upwards of 20,000 residential units in town homes and apartment buildings of all sizes throughout the GTA, as well as Cambridge, Guelph, Hamilton, Dundas, Kitchener, Niagara Falls, Ottawa, Oshawa, St. Catharines, Waterloo, Quebec and Saint John.
SOURCE: Greenwin Inc.
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