- SheFinds Media (formerly White Cat Media) Signs Contract with
Bank of America and Founder to Appear on Martha Stewart Show
- Lela Designs Announces 40 New Retailers To Carry Line Including Two
New Golf Town Locations
- Open Sundaes Signs Chinese Distribution Agreement with Biomedic
- Contemporary Organic Products Launches in Western United States
VANCOUVER, Nov. 3 /CNW/ - Greenscape Capital Group Inc. (TSXV: - GRN) is pleased to announce the following updates from its portfolio of companies.
Greenscape, in addition to its eco-consultancy operation which assists multiple companies in a wide range of industries seeking to green their operations, has equity ownership interests in four companies; Lela Designs, Contemporary Organic Products, Open Sundaes, and SheFinds Media. Greenscape will provide regular updates to shareholders on the fundamental progress on these holdings.
SheFinds Media ("SheFinds") has recently signed an agreement with Bank of America, one of the world's largest financial institutions, serving more than 53 million consumers and small businesses. The contract is the largest single transaction completed to date by SheFinds which includes an ad buy on SheFinds.com and MomFinds.com as well as sponsored posts, newsletter exposure, content creation and an extensive series of promotions for Bank of America's "Add-It-Up" product. Additionally, through this transaction, SheFinds is working with the producer of the Martha Stewart Show on a future Martha Stewart Show segment which will feature Michelle Madhok, founder of SheFinds. SheFinds has just launched a number of eco-friendly consumer guides online, highlighting their favorite organic and eco-friendly clothing and products.
Lela Designs ("Lela"), the eco-friendly clothing company that is wholly-owned by Greenscape, is finishing its Spring 2010 selling season and has confirmed that the line will appear in 40 new retailers this upcoming season. Prior to the Spring 2010 selling season, a total of 115 retailers in four different countries, were carrying the fashion-forward, eco-friendly line that can also be found on some of the world's top golfers on the LPGA Tour. Included in the 40 new stores carrying the line are two new Golf Town locations. Prior to this season, Lela could be found in eight Golf Town locations. Golf Town, founded in 1999, has grown to be Canada's golf superstore and is one of the most prominent golf retailers in the world and one of the largest golf retailers in North America.
Contemporary Organic Products ("COP"), Greenscape's wholly owned manufacturer and wholesaler of all natural and organic food products, is pleased to announce that it has launched its products into the Western United States on the back of its strong presence in the Western Canadian market. COP will be unveiling multiple new organic and all natural food products, in new packaging, at The National Association for the Specialty Food Trade's semi-annual show, taking place in San Francisco, CA. The show attracts 2,500 exhibitors and 24,000 attendees from 81 countries.
Open Sundaes, the sweets inspired bath and beauty company has just launched in China. To facilitate this launch, Open Sundaes has engaged Biomedic as a distribution partner. The initial roll out will take place in Beijing, Guangzhou and Chendu once SFDA regulatory approval is secured. Test samples were shipped out on October 27th to initiate this approval process. In 2008, Greenscape assisted Open Sundaes to launch a new, environmentally friendly packaging initiative, resulting in an immediate reduction in plastics used by the company, and a move to 100% use of recycled material in all new packaging. Greenscape identified potential packaging improvements while conducting an environmental audit of the company, made recommendations for change, and then financed the implementation of these changes. Greenscape continues to work with Open Sundaes to further green their operations. Open Sundaes products are sold in more than 230 retailers in Canada including 30 Hudson Bay locations.
About Greenscape Capital
Greenscape Capital Group identifies and invests in companies in the eco-friendly consumer space. Greenscape provides strategic capital and business advisory services to these companies to assist them in achieving their corporate and environmental goals. Additionally, Greenscape operates an eco-consulting company, working to help outside companies make their operations more environmentally sustainable, socially responsible and profitable.
ON BEHALF OF THE BOARD
CEO and Director
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Disclaimer for Forward-Looking Information
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the future operations of the Company's subsidiaries. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur (including whether any of the contracts or business transactions contemplated above will occur, the value of such contracts or business transactions, and whether any of the same will prove to be viable or profitable) or, what benefits the Company will obtain from them.
SOURCE GREENSCAPE CAPITAL GROUP INC.
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