- Pure Via Stevia, with zero calories, and innovative Pure Via Turbinado Raw Cane Sugar and Stevia Blend, available nationally this spring -
- Infographic on stevia and Pure Via available at http://files.newswire.ca/1073/PureViaInfographics.pdf -
TORONTO, April 3, 2013 /CNW/ - Pure Via™ sweeteners, made from the pure extract of the stevia plant, arrive in Canada this spring. Pure Via's great tasting sweeteners are naturally sourced alternatives to sugar and artificial sweeteners. The sweetener, known as steviol glycosides, is ideal to sweeten hot or cold beverages and for cooking and baking. The stevia plant has been used as a sweetener around the world for centuries and Pure Via Stevia, made from a pure stevia extract, is a well-known sugar alternative in the United States.
Pure Via Stevia products are now available in Canada in the following formats: Pure Via Stevia in 1g packets for hot and cold beverages; Pure Via Stevia Granulated in 275g bags for cooking and baking; and Pure Via Turbinado Raw Cane Sugar and Stevia Blend in a 1.7g packet format, for adding the crunchy texture and sweetness of sugar with significantly fewer calories.
"The advantage of steviol glycosides from the stevia leaf is the fact that it's a naturally sourced sugar substitute that is ideal for adding sweetness without calories," says Lucia Weiler, Registered Dietitian at Weiler Nutrition Communications. "Pure Via is an excellent choice for Canadians looking to cut down on their sugar intake and reduce their calorie consumption."
Pure Via is an ideal product for people who want to make healthier lifestyle choices. As a replacement for sugar, Pure Via can help to reduce overall calories consumed - which is key as warmer weather arrives and Canadians are considering ways to shed those extra winter pounds. One packet of Pure Via Stevia sweetens the same as two teaspoons of sugar but has zero calories (compared to about 32 calories for two teaspoons of sugar). One 1g packet of Pure Via Turbinado Raw Cane Sugar and Stevia Blend has five calories and the satisfying crunch and sweetness of sugar. Additionally, Pure Via Stevia is gluten-free, certified Kosher and free of colours or preservatives.
"Whether it's sweetening your coffee or your desserts, Pure Via is an excellent way to watch your calories without sacrificing taste," says Cheryl Gill, Director of Marketing, Pure Via.
Pure Via Stevia is made from steviol glycosides, which are derived from stevia, a plant from the chrysanthemum family. Stevia has been used as a natural sweetener in South America for hundreds of years, and today it is used to enhance foods and beverages in many countries. The secret to Pure Via's great taste is the pure extract of the steviol glycosides, the sweetest and best part of the stevia leaf.
To learn about the history of stevia and the production of Pure Via Stevia visit: http://files.newswire.ca/1073/PureViaInfographics.pdf
Pure Via Stevia
With zero calories and just one gram of carbohydrates per serving, Pure Via Stevia provides a naturally sourced alternative to sugar that can provide an additional sweetening choice to diabetics. One packet (1g) of Pure Via Stevia sweetens like two teaspoons of sugar, ideal for hot and cold beverages. To learn more, visit the online Pure Via conversion table. SRP: $4.49 CAD
Pure Via Stevia Granulated
Pure Via Stevia Granulated includes naturally sourced steviol glycosides and features a coarse texture. It is perfect for cooking and baking as it measures cup for cup like sugar and can replace the use of sugar in most recipes. Pure Via Stevia Granulated comes in a 275g bag format and also contains zero calories with less than 0.5 grams of carbohydrates per 1 teaspoon. SRP: $11.99 CAD
Pure Via Turbinado Raw Cane Sugar and Stevia Blend
Pure Via is also available in a turbinado raw cane sugar and stevia blend that's a great sweetener in beverages and desserts and contains naturally sourced ingredients. This innovative blend, made from the pure sweet extract of the stevia plant and turbinado raw cane sugar, which comes from the first press of raw cane sugar, creates a golden brown sweetener that's crunchy, sweet and delicious. With only five calories per serving, each packet sweetens like 1 tsp. of sugar. SRP: $6.99 CAD
Where to find Pure Via
Pure Via is currently available at select retailers in Ontario, Quebec and in Atlantic Canada. The products will be available nationally starting in spring 2013.
Discover more at: www.purevia.com/canada
About Whole Earth Sweetener Company LLC
Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives. Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 90 countries. For more information, visit www.wholeearthsweetener.com.
Image with caption: "Pure Via™ Stevia, made from the pure extract of the stevia plant, arrives in Canada this spring. Ideal for hot and cold beverages, one packet (1g) of Pure Via Stevia sweetens like two teaspoons of sugar and comes in 50 packet boxes. (CNW Group/Pure Via)". Image available at: http://photos.newswire.ca/images/download/20130403_C9862_PHOTO_EN_25010.jpg
Image with caption: "Pure Via™ Stevia Granulated, made from the pure extract of the stevia plant, arrives in Canada this spring. Perfect for cooking and baking, it comes in a 275g bag format and contains zero calories. (CNW Group/Pure Via)". Image available at: http://photos.newswire.ca/images/download/20130403_C9862_PHOTO_EN_25009.jpg
Image with caption: "Arriving in Canada this spring, Pure Via™ Turbinado Raw Cane Sugar and Stevia Blend, made from naturally sourced ingredients including the pure extract of the stevia plant, is a great sweetener in beverages and desserts. Comes in 100 packet boxes. (CNW Group/Pure Via)". Image available at: http://photos.newswire.ca/images/download/20130403_C9862_PHOTO_EN_25011.jpg
SOURCE: Pure Via
For further information: